Thermo Fisher Scientific Product Marketing Manager in Boston, Massachusetts
Product Marketing Manager
Requisition ID: 215886BR
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
The Chromatography and Mass Spectrometry Division ( CMD ) serves customers in a range of markets and applications from environmental and food safety analysis to forensic science and toxicology.
Location: San Jose, CA or US remote
How will you make an impact?
We are seeking a Product Marketing Manager for our Life Science Mass Spectrometry business, passionate about product launches and presenting our portfolio of solutions for various industry and application segments. The successful candidate will be responsible for setting the strategic direction and tactical implementation of activities and collateral supporting key application areas, and executing-to-plan in cross-functional teams. They will need to demonstrate proactive leadership and management to drive coordinated actions working with a variety of collaborators. Active engagement and partnership with the sales and marketing teams will be key in gathering feedback on market trends and competitive dynamics.
What will you do?
Develop content for strategic, multi-channel coordinated marketing plans to convince and convert customers across portfolio and markets for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactics to achieve measurable results for new and/or existing products
Guide the development of final copy and creative content for applicable markets, appropriately positioning products for customer segments, while conveying strong value propositions and clear product differentiation
Collaborate and ensure alignment of marketing plans among Product Management, Regional Marketing, Commercial Leaders, and other collaborators
Ensure program metrics demonstrate program efficiency of marketing activities and drive the intended demand across markets and geocenters.
Propose and complete customer and market research programs to provide key market insights and concrete business outcomes
Maintain knowledge of competitive activity relevant to the product lines and relevant markets as needed
Partner with Product Management, Vertical Marketing, and Regional Marketing Managers to develop and deliver sales training and support materials
Work with divisional marketing to achieve marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and confident public presentation of LC mass spectrometry content
Work with BU marketing team to optimize marketing programs regularly
How will you get here?
Bachelor’s degree required
An advanced degree in life science such as Chemistry & Biochemistry, or a Marketing degree with experience in other related life science is preferred.
3+ years of proven hands-on experience in marketing roles of growing scope and responsibility in the global mass spectrometry market
Strong market knowledge to influence creative design and messaging that resonates with customers and an ability to learn from previous projects to improve on performance
Knowledge, Skills, Abilities
Self-starter and collaborative within project teams, and successful track record working in sophisticated global, matrix environments, including handling expectations of multiple collaborators across business units and regions
Excellent written and oral communication skills including presentations to senior leadership and large audiences
Outstanding skill managing sophisticated marketing or other projects with a strong attention to detail
Adept at building and maintain relationships with key opinion leaders
Build and deliver presentations and trainings for a wide variety of audiences, including sales teams, regional marketing, customers and senior leadership
Strong objection handling and conflict resolution skills
Strengths at leading project scope, budget and schedule to achieve timely completion of project content
Willingness to try new things and learn from the result
Possesses an analytical attitude
Expert in Microsoft Word, Excel, PowerPoint, and Outlook
Approximately 30% domestic and international travel
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com (https://www.thermofisher.com/us/en/home.html) .
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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