Wolters Kluwer Product Marketing Manager in Boston, Massachusetts
The Product Marketing Manager will serve an integral function on the team, ensuring the right product information is distilled and paired with the right marketing segment manager at the right time. This position will facilitate the collaboration between the marketing department and the product management including maintenance of the interactive product marketing roadmaps, designing product value propositions, distilling competitive intel, and developing product marketing assets for the go to market team to empower sales to better serve our customers. Ultimately this role will serve as the bridge to the go to market team to ensure alignment between the product roadmap and the go to market plans.
Manage the product and editorial road map / calendar by providing guidance, enforcing governance and adding value
Identify Unique Value Propositions and create FABs by product to help facilitate campaign effectiveness
Deliver product marketing assets such as key content, and customer stories that the go to market team can translate into compelling campaigns
Bridge the gap between product management and marketing
Perform other duties as assigned by Manager
- Bachelor's degree in marketing, communications or related field.
Experience and Qualifications:
Minimum 4 years of Product Marketing experience
Clear and effective copywriting techniques
Experience with content marketing (Case Studies, WhitePapers, Webinars)
Working knowledge of Salesforce or CRM
Demonstrated ability working across multiple channels and managing projects and people who don’t report directly to you
Experience with a workflow tool for project management
Strong strategic planning and prioritizations skills
Proven ability to govern process
Ability to work well in a matrixed organization and effectively manage across boundaries
Strong verbal and written communications skills as well as strong attention to detail
Proficiency in Microsoft Suite office
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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