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Wolters Kluwer Product Marketing Manager in Boston, Massachusetts

The Product Marketing Manager will serve an integral function on the team, ensuring the right product information is distilled and paired with the right marketing segment manager at the right time. This position will facilitate the collaboration between the marketing department and the product management including maintenance of the interactive product marketing roadmaps, designing product value propositions, distilling competitive intel, and developing product marketing assets for the go to market team to empower sales to better serve our customers. Ultimately this role will serve as the bridge to the go to market team to ensure alignment between the product roadmap and the go to market plans.

Responsibilities:

  • Manage the product and editorial road map / calendar by providing guidance, enforcing governance and adding value

  • Identify Unique Value Propositions and create FABs by product to help facilitate campaign effectiveness

  • Deliver product marketing assets such as key content, and customer stories that the go to market team can translate into compelling campaigns

  • Bridge the gap between product management and marketing

  • Perform other duties as assigned by Manager

Education:

  • Bachelor's degree in marketing, communications or related field.

Experience and Qualifications:

  • Minimum 4 years of Product Marketing experience

  • Clear and effective copywriting techniques

  • Experience with content marketing (Case Studies, WhitePapers, Webinars)

  • Working knowledge of Salesforce or CRM

  • Demonstrated ability working across multiple channels and managing projects and people who don’t report directly to you

  • Experience with a workflow tool for project management

  • Strong strategic planning and prioritizations skills

  • Proven ability to govern process

  • Ability to work well in a matrixed organization and effectively manage across boundaries

  • Strong verbal and written communications skills as well as strong attention to detail

  • Proficiency in Microsoft Suite office

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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