Pegasystems Product Marketing Manager in Boston, Massachusetts
Product Marketing Manager
Job Category: Marketing
Location: US - Massachusetts - Remote | US - Massachusetts - Cambridge
Meet Our Team:
Welcome to Pega Intelligent Automation Product Marketing. We work across functions to create the product positioning, messaging, and go-to-market strategies needed to win big in a hyper-competitive market. We partner closely with product management and strategy as well as all Go-to-Market functions including marketing, PR and brand, sales, sales enablement, consulting, customer success, and more!
Pega presents an exciting growth opportunity for a motivated individual with a passion for process and workflow automation, data, analytics, and artificial intelligence to be a part of one of the most critical functions in driving Pega’s success.
Picture Yourself at Pega:
As a key member of Pega ‘s Intelligent Automation Product Marketing team, you will define and execute marketing, business, partnership, and product plans to drive growth and market expansion. Your work will include process mining and discovery, end-to-end work orchestration, and the latest self-optimizing AI and decision management capabilities which are at the core of Pega’s Intelligent Automation. You will work closely and collaboratively with customers, sales, product management, partners, and analysts to identify market opportunities and help lead product launches. You will also develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing, and customer success to effectively convey the value of offerings through all pertinent channels.
What You'll Do at Pega:
Be a subject matter expert for Pega’s applications development capabilities
Create, publish, and maintain informative and highly technical content
Create, review, and deliver product demonstrations to effectively differentiate the product offering
Synthesize market intelligence & customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging.
Generate market awareness and provide direct support for sales opportunities
Participate in analyst relations activities, including attending and presenting at key analyst events
Conduct market analysis to identify key opportunities and threats
Work closely with product management to impact product direction, possible new features, functions, and technology to be included within the solution
Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
Partner with the enablement team to drive the development of training and education materials for prospect-facing teams across all segments and specialties.
Develop deep relationships with Product Management, Product Marketing and Industry teams to maintain role as trusted partner.
Who You Are:
You’re a results-driven product marketing professional excited about how emerging technologies can be leveraged to drive customer engagement and operational efficiency. You are a knowledge seeker, continuously pursuing, trialing and dissecting the latest technologies. Most importantly, you are an outstanding communicator; a writer who enjoys developing messaging that will connect and resonate seamlessly with key stakeholder across Product Management, Engineering, Sales and Marketing teams, playing an integral, strategic role in our overall go to market approach for each industry vertical. You are hands-on with “can do” attitude, proactive problem-solving skills, and a drive for results.
What You've Accomplished:
BA/BS degree required, MBA/MS a plus
5-8+ years of professional experience, with 2+ years in software product marketing /product management or related field. Experience with application development and or SaaS technologies preferred.
Strong writing skills with experience building impactful content including white papers, interactive product demos, webinars, videos and case studies.
Demonstrated experience and proven track record in working in a highly technical and B2B focused products and solutions.
Ability to work effectively and collaborate with internal cross-functional teams and external customers and drive results.
Experience in communicating with sales teams, customers, prospects, analysts, and internal management
Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits.
Strong analytical skills, attention to details and overall a “can-do” attitude
Able to manage multiple projects simultaneously
Knowledge of the “Challenger Selling” methodology a plus
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 15810
Inclusion and Diversity - Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all..
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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