Cengage Learning Product Marketing Manager, National Geographic Learning in Boston, Massachusetts
Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee, you will pioneer transforming the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We bring our “A” game, unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, everything we do, we do for the learner.
About National Geographic Learning
At National Geographic Learning, part of Cengage, our goals are to bring the world to the classroom and the classroom to life. Our learning programs prominently feature the compelling content of National Geographic and TED Talks to inspire students to develop the skills they need to achieve success in life and work. We teach English and the world.
What You'll Do Here:
The US Product Marketing Manager is a leadership role within our National Geographic Learning US sales and marketing team with a focus on product launch campaigns, rep training, customer events and conferences. As the brand ambassador for the US market, you will be responsible for creating and implementing effective marketing strategies as well as enabling the sales team with tools to help them win business and increase market share. While the primary responsibility is within the higher education, adult education, and private language school segments, the position is also responsible for liaising with the K12 sales and marketing team as well as other sales teams within Cengage to ensure that ELT product is achieving sales targets outside of our core markets.
Demonstrates strong knowledge of the product line, digital platforms and the US market
Works closely with the Global Product Marketing Managers to develop effective sales strategies including messaging and positioning for front and key back list product
Implements local campaigns including email campaigns, webinars, conference presentations for global product, including creating of tools needed to achieve sales goals
Supports a strategic selling approach by working directly with key accounts and being a key member of the team developing proposals and presentations to win new business at key accounts
Develops, writes, and executes marketing plans for adult education products, including the creation of tools needed for successful outcomes (e.g.; Website, promotional items, training materials, catalog, e-marketing, sales tools, etc.)
Plans and executes one national customer event and assist the sales team in planning and executing local customer events
Plans and manages the conference strategy
Creates product information, which includes marketing message and copy, sales forecasting, and sales kit
Develops competitive knowledge to help shape product positioning and product development, leading to increased market share
Conducts product training and presentations, for staff and customers, using face to face, or virtual formats
Works with authors, sales and marketing teams to schedule author activities in support of products
Interacts with customers to gain first-hand experience with customer needs, and support sales
Collects and analyzes market feedback which can include but not be limited to peer reviews, surveys, events, focus groups, and customer visits to determine effective product messaging, sales messaging, for products in development and in use
Utilizes in-house systems (Magellan, IPS, Data Warehouse, ORCA) to perform various marketing tasks (inventory management, sales figures, product information, account database inquiries, etc.)
Travel required (event marketing, sales meetings, and in support of marketing initiatives)
Performs other duties as assigned to meet department goals
Skills You Will Need Here:
Bachelor’s degree required
Minimum of two-years marketing experience required, preferably in publishing or educational field
Excellent communication and interpersonal skills are essential, and includes the need to be able to work effectively with other departments within the organization
Strong presentation skills, including experience creating presentations
Must display initiative and flexibility, be detail oriented, and must effectively work on multiple projects simultaneously
The role requires thinking strategically as well as tactically, and must be able to successfully prioritize tasks in order to ensure that the US team achieves their objectives
Knowledge of commonly-used digital platforms is required, including Word, Excel, PowerPoint, SharePoint and Microsoft Outlook
Field or sales experience desirable
Experience in English Language Teaching (ELT)/English as Second Language (ESL) desirable
Experience developing procedures and owning a process end-to-end preferred
Customer Relationship Management (CRM) experience preferred
Requisition ID 2018-4788
Job Function Marketing