Cengage Learning Product Marketing Manager, Healthcare in Boston, Massachusetts
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
Passionate about crafting sales strategies, being a product expert and delighting customers, while never settling for second best? It’s official, you’re in the right place.
As the Product Marketing Manager at Cengage, you’ll develop marketing and sales enablement campaigns crafted to drive sales, improve the customer experience, and deepen usage to help faculty and students achieve their education goals. You’ll also partner with the faculty campaigns team to create compelling needs-based subject area, course and product positioning and messaging for target audiences and customer segments. You’ll get things done—with high energy and positivity.
Partnerships are key and you’ll deploy your communication and collaboration skills to connect with customers and partner with the Product, Marketing, Technology and Sales teams to help bring their success to the next level. One of the best aspects of this role: The ample opportunity to help grow digital course material access and engagement as faculty see ways to digitally enhance their courses across the Healthcare subject area.
An innovative force in the education market, Cengage delivers learning technology, content and services for the higher education, K-12 and library markets. You’ll be joining an organization deeply committed to putting students first, offering quality products they want—and can afford. Why not apply?
Strategize with Product Marketers, Product Managers, Market Development and sales partners on key targets, opportunities and competitors
Tell a compelling product story that engages our sales force, captures new customer markets and drives sales
Partner with product teams to craft internal and external messaging about new and existing capabilities and features
Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage
Collaborate with Faculty Campaigns team to plan and implement business-driving marketing and sales enablement campaigns aligned to key priorities
Create and manage customer-facing product information and content for priority products and channels and work with web team to ensure products are accurately reflected on Cengage sites
Analyze your business and align marketing strategies to most important portfolio drivers
Compile analytics for sales and marketing campaigns and provide feedback to respective teams
Build relationships with key market influencers and advocates
Bachelor's degree, preferably in Marketing, Business, Sales or Communications
2-3 years of Marketing or Sales experience
Superior presentation skills in person and in a virtual environment
Strong interpersonal skills; ability to work well with other team members, customers, sales, and stakeholders across the organization
Outgoing and positive with a focus on building and managing relationships
Self-starter with a sense of urgency
The creativity and ingenuity needed to create engaging content strategies
Passionate about digital education and customer outcomes
Experience working with a sales force a plus
Basic sales training video creation and editing skills a plus
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
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