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Cengage Learning Product Marketing Manager - English, Public Speaking, College Success in Boston, Massachusetts

Product Marketing Manager - English, College Success and Public Speaking

Do you dare to reinvent the future of education?

At Cengage, we harness the power of technology to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

Are we right for you?

We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

As the Product Marketing Manager at Cengage, you’ll develop marketing and sales enablement campaigns designed to drive sales, enhance the customer experience, and deepen usage to help faculty and students achieve their education goals. You’ll also partner with the faculty campaigns team to create compelling needs-based discipline, course and product positioning and messaging for target audiences and customer segments. You’ll get things done—with high energy and positivity.

Partnerships are key and you’ll deploy your communication and collaboration skills to connect with customers and partner with the Product, Marketing, Technology and Sales teams to help bring their success to the next level. One of the best aspects of this role: the ample opportunity to help grow digital course material access and engagement as faculty see ways to digitally enhance their courses in Speech, English and College Success.

The Marketing Manager position includes the following disciplines: English, College Success and Public Speaking. Flexibility in your mindset is a plus.

An innovative force in the education market, Cengage delivers learning technology, content and services for the higher education, K-12 and library markets. You’ll be joining an organization deeply committed to putting students first, offering quality products they want—and can afford. Why not apply?

Essential Duties/Responsibilities:

  • Strategize with Product Marketers, Product Managers, Market Development and sales partners on key targets, opportunities and competitors

  • Tell a compelling product story that engages our sales force, captures new customer markets and drives sales

  • Partner with product teams to craft internal and external messaging about new and existing capabilities and features

  • Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage

  • Collaborate with Faculty Campaigns team to plan and execute business-driving marketing and sales enablement campaigns aligned to key priorities

  • Manage go-to-sales plans and campaigns for assigned disciplines

  • Create and manage customer-facing product information and content for priority products and channels and work with web team to ensure products are accurately reflected on Cengage sites

  • Analyze your business and align marketing strategies to most important portfolio drivers

  • Compile analytics for sales and marketing campaigns and provide feedback to respective teams

  • Build relationships with key market influencers and advocates

Required Skills/Knowledge/Experience:

  • Bachelor's degree, preferably in Marketing, Business, Sales or Communications

  • 2-3 years of Marketing or Sales experience

  • Superior presentation skills in person and in virtual environment

  • Strong interpersonal skills; ability to work well with other team members, customers, sales, and stakeholders across the organization

  • Outgoing and positive with a focus on building and managing relationships

  • Self-starter with a sense of urgency

  • The creativity and ingenuity needed to create engaging content strategies

  • Passionate about digital education and customer outcomes

  • Experience working with a large sales force a plus

  • Basic video editing skills a plus

Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage

Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/ or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook, or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .

Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/ or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook , or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .

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