Humana Product Marketing Lead in Boston, Massachusetts
As a company whose focus is on the well-being of its members, Humana is dedicated to shifting perceptions of the health insurance industry to deliver greater health outcomes to our members and the communities we serve. We believe our role goes beyond that of a provider of insurance to that of a well-being partner who will empower customers to live a life that is healthy, active, and rewarding.
Humana is seeking an accomplished marketing professional to join our organization in the role of Lead, Medicare Member Marketing. Humana's Medicare business is a leader in the industry and this role will be responsible for planning, developing, and executing multi-channel strategies to onboard, build loyalty with and retain Humana's Medicare members. The lead works on opportunities of diverse scope and ranging from moderate to substantial levels of complexity.
The focus of this role is to collaborate closely with Medicare business leaders to develop and execute comprehensive marketing and communication strategies targeting current members to drive plan understanding, member engagement, and loyalty / renewal.
This position requires the ability to manage multiple projects from concept to completion, drive strategy and execution across multiple audiences, and collaborate with leaders across Humana's corporate marketing and Medicare leadership. Projects may include developing customized onboarding and renewal materials, new and tenured member engagement journeys across the member lifecycle and targeted cross-sell strategies to convert terming Medicare members to individual Medicare Advantage (MA) members. Multi-channel strategies - online and offline - will be deployed in service of marketing objectives.
Use a data-driven approach to develop and deploy multi-channel marketing and communication strategies targeting current members to drive plan understanding, member engagement, and loyalty / renewal.
Partner closely with Marketing Analytics to advance the identification of key drivers of engagement across the member lifecycle, design action-able test and learn plans, and implement measurement and tracking.
Collaborate with business to understand and influence annual goals and priorities.
Deeply understand and become an expert on Medicare member needs, attitudes, and behaviors.
Work closely with Medicare sales marketing team members to ensure a cohesive member experience from point-of-sale through retention.
Assess and recommend the appropriate resources needed to support a fully activated member marketing team.
Leverage marketing automation capabilities to improve the consumer experience and optimize business results, applying the best practices of CRM.
Bachelor's degree in Marketing, Communications or similar
Experience creating and activating member / customer marketing strategies and campaigns based on member characteristics, analytics and research.
Ability to develop insights, implications, and actions from research and campaign results.
Demonstrated strategic and consulting skills.
Experience leveraging marketing automation capabilities to deliver member journeys.
Extensive knowledge of scaling and leveraging email and digital touchpoints as core communication channels and testing and learning into personalization techniques to drive engagement.
Strong knowledge of and experience in applying CRM best practices and using marketing automation tools
Proven ability to build strong working relationships with business stakeholders in a matrixed environment.
Demonstrated ability to manage and prioritize multiple diverse projects.
Excellent communication skills, written and verbal; able to communicate at all levels of an organization, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences.
Able to travel 20% of the time is located outside of Louisville, KY
MBA or Master's degree in Marketing or a related communications field.
Experience creating member journeys.
Understanding of Medicare products or similar complex, regulated products.
Experience measuring marketing campaigns.
Proven track record in team development and preparing direct reports for upward mobility.
Experience managing agency relationships.
Experience working in an Agile environment.
Health insurance experience is preferred, but not required.
Scheduled Weekly Hours
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