Mirakl Product Marketing Director in Boston, Massachusetts

The most disruptive and dominant digital players - Amazon, Alibaba, AirBNB, Uber - have one thing in common: they are marketplaces. Whether you call it the Platform Revolution, the Ecosystem Model or Marketplace, the next generation of digital commerce is happening now and disrupting traditional models. Mirakl is leading this revolution.

Forrester Research have named us one of the “20 start-ups any retail ecommerce executive should know in 2016,” and Gartner has previously identified Mirakl as a “Cool Vendor,” and in 2017 added the Marketplace Operation Applications category as an "Innovation Trigger" to the Hype Cycle for Digital Commerce.” Wired also recognised us as one of Europe’s Hottest Start-ups, and to top it all off, you will be surrounded by experts in digital transformation, to craft innovative solutions by helping our customers power the next generation of Marketplaces.

We are a fast-growing, global, cloud technology company, and the leader in Marketplace Operations Applications. We enable the world’s leading B2C and B2B companies - Carrefour, Conrad, DelaMaison, El Corte Inglés, Darty, HP and 140 more - to Offer More, Learn More and Sell More. Mirakl helps retailers, distributors, manufacturers & brands to transform their digital commerce strategy to encompass the marketplace business model.

YOUR IMPACT

Are you interested in transforming traditional business models’ upside down? Are you looking for the challenge of building something new? Of transforming the way digital commerce happens? Of having the responsibility and authority to take action? Our core values include: Get Things Done, Satisfy & Empower Clients, Go Above & Beyond, Innovate & Inspire and Work Hard Together. With 140+ colleagues scattered across Paris, Munich, London and Boston, Mirakl has a start-up/international culture. We are backed by proven technology, prominent VC’s, and boast a global network and the resources (20-million-dollar Series B round of funding in 2015) to seize the market opportunity. Does Mirakl sound like a place where you can thrive?

We are looking for a talented, driven individual to join our Marketing team as a Product Marketing Director As a key member of our Marketing team, you will play a critical role multinational clients launch Mirakl’s platform and get them set for long-term success. Working directly with customers to understand their requirements and goals, you will provide best practice integration guidance and training to ensure optimized deployments.

You will be the go-to Mirakl expert and trusted advisor, supporting the technical implementation of our platform within our clients’ e-commerce ecosystem. The ideal candidate to join our team should have strong communication and analytical skills and be highly customer oriented. We are seeking someone with technical aptitude, project management expertise and experience in e-commerce. This role will be based out of our Boston office, MA with interactions with both our London and France teams.

The role:

We are seeking a highly motivated, experienced, Product Marketing Director to help define and execute the global go-to-market strategy for Mirakl, the world’s leading marketplace platform. You will be a voice for Mirakl’s internal and external audiences including customers, sales, industry analysts and media. You must possess an unique blend of business and technical savvy and the drive to help Mirakl’s achieve aggressive growth goals.

This exciting opportunity includes global responsibility and is based in Boston MA.

About the Team:

You will work closely with product management, engineering, marketing, and sales to ensure the proper market positioning and messaging for Mirakl. You will work as part of an experienced global team of marketers responsible for raising the visibility of Mirakl and the marketplace model.

Requirements

Key responsibilities include:

  • Develop and execute go-to-market strategy.

  • Work closely with Sales and Product Management to understand the target audience and create personas.

  • Build messaging & positioning that support Mirakl’s differentiation.

  • Create and deliver all sales enablement materials including sales communications, sales presentations, competitive tools, win/loss analysis, and market overview content.

  • Work alongside the content marketing team to build thought leadership via contributing to blogs, white papers, and other types of content.

  • Drive customer marketing priorities and programs, with the support of the content marketing team.

  • Attend relevant industry trade-shows, prospect and customer meetings.

  • Support Mirakl’s robust and growing channel program with key partner marketing

  • 30-40% travel is required.

Basic Qualifications:

  • Education: Bachelor’s Degree

  • 7+ years of Software Product Marketing or equivalent experience

Desired Qualifications:

  • Msc preferred

  • Strong technical knowledge of cloud-based software products

  • Strong competitive intelligence experience

  • Experience in e-commerce software preferred

  • A proven history of growing revenue through Product Marketing for both new and mature product lines

  • A proven history of influencing analysts and building product awareness

  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences

  • Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations

ABOUT MIRAKL

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 140 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Galeries Lafayette, Game, Swarovski, Hewlett Packard Electronics, Best Buy Canada and Walmart Mexico. For more information: www.mirakl.com