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Zift Solutions, Inc. Product Marketing Director - Boston Area in Boston, Massachusetts

Job Description

Zift Solutions is looking for an experienced Product Marketing Director with a background in product marketing, sales enablement and project management. Acting as the conduit between Product, Sales, and Marketing, you will lead in all aspects of go-to-market strategy, positioning, sales enablement and go-to-market execution. You will strategically partner with the rest of the org to make sure that customers and prospects receive the right messaging and communication, product experience, lifecycle marketing content, and more.

You will be part of a high-performing team in a fast-paced environment and will engage with employees of all levels across departments, including directly working with the Senior Director of Marketing.

Location(s): Office based in Jersey City, NJ; Cary, NC; or remote

Day-to-Day Responsibilities

Responsibilities include but are not limited to:

  • Leading Zift?s go-to-market strategy to drive awareness of ZiftONE and various features and services that help drive channel success for our prospects & customers

  • Partnering with the Product & Sales teams to shape positioning and messaging that differentiates ZiftONE from our competition

  • Owning & executing research on the market, competition and customers to identify trends, pain points, and opportunities for growth. Have a strong baseline understanding of why we win or lose customers.

  • Connecting outcomes of market, competitive and customer research to our content development, brand development and demand generation efforts

  • Building a best-in-class sales enablement program to align & educate Marketing, Sales & Product to create a better experience for our customers & prospects, and create and curate the assets required to empower the team to be successful

  • Working closely with industry analysts to stay abreast of channel trends & knowledge, and integrating that knowledge into our product, messaging & go-to-market strategy

  • Immersing yourself in all things channel, interviewing & soaking up knowledge from SMEs

Required Qualifications:

  • 2-5 years in a product marketing / enablement manager role

  • A great communicator in all forms and media

  • Can seamlessly bounce between key teams in the organization, acting as a valued voice in each

  • Obsessed with prospect and customer needs, and can help Zift & ZiftONE meet those needs via creative storytelling, enablement programs and strategic go to market planning

  • Have an affinity for research and are a skilled interviewer that loves to talk to SMEs, ask questions & integrate that knowledge into our work

  • Love problem solving and fast-paced, constantly-changing environments.

  • Solid project management skills and you are comfortable managing others and motivating them to get work done

  • Can speak the language of the channel - whether you?ve worked in it before or not

  • Equally comfortable taking direction or creating your own path

Travel Required: If and when travel resumes, this position will involve some travel to corporate offices for internal meetings and occasionally to attend events and customer meetings. Some international travel is possible.

About Zift:

Founded in 2006, Zift Solutions helps channel leaders deliver an unparalleled partner experience and capture more revenue with fully integrated tools, expertise, services and support. Zift is focused on enhancing channel partner program productivity and profitability by automating marketing, sales and operational processes. Over the last decade, the company has grown organically and via mergers and acquisition. Zift now employs over 200 people worldwide, with US-based headquarters in New Jersey and offices across the US, UK, Europe and Asia-Pacific regions.

As the Enterprise Channel Management leader, Zift synchronizes the people, processes and technology B2B organizations require to drive channel revenue and growth with Channel as a Service. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners and provide greater ROI. Our customers are industry leaders and high-growth companies in the high-tech, manufacturing, telecommunications, financial services and insurance sectors. Our teams work together to create a positive impact on our customers, strategic partners and employees.


Zift Solutions practices equal opportunity without regards to race, religion, national origin, sex, sexual orientation, disability, citizenship, genetic information or any other characteristic protected by Federal, State or Local laws.

This policy applies to all personnel actions in all job classifications as well as to all terms and conditions of employment. It includes, but is not limited to, such areas as hiring, training, promotion, discipline, compensation, termination, benefits, transfer, layoff, recall and recreational programs.

As an equal opportunity employer, Zift Solutions, is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans? Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact Valerie Brecht at 919-760-1343 for assistance.