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VMware Product Line Marketing Manager - Opportunity for Working Remotely in Boston, Massachusetts

Your next adventure at VMware is only a click away!

At VMware, we are committed to helping our people grow professionally. Our talented employees exemplify our shared values and continue to drive our company to new heights.

If you see a position that might be right for you, we encourage you to apply and continue to be a part of our EPIC2 community.

Why will you enjoy this new opportunity?

  • VMware’s Modern Application and Management Business Group has a bold mission—catalyze enterprise transformation through software. At the center of telling this narrative and empowering sales is product marketing.

  • We count on Product Marketing to define messaging, drive sales enablement, feed campaigns, drive the agenda at industry conferences like VMworld, and collaborate across business units to promote and amplify the Tanzu value proposition. This candidate will drive the narrative around Kubernetes, multi-cloud Kubernetes platform, and the overall value of VMware Tanzu for platform operators.

  • VMware Tanzu is dedicated to providing a curated platform of Tanzu capabilities that provides the foundation for building a modern Kubernetes-based container infrastructure at scale across all clouds, with tools, automation, and data-driven insights that boost developer productivity, secure applications and data, and optimize infrastructure performance. You will have the opportunity to deliver this solution both to internal stakeholders such as sales and partners, and external stakeholders such as customers, media and analyst communities.

  • A customer-first approach combined with strong SaaS marketing skills and experience in the B2B space is required. The ability to work within a globally matrixed environment and build relationships and influence stakeholders from multi-disciplinary teams (Marketing, Solutions, Sales, Technology, Product) will set you up for success.

  • This role has the potential for greater company-wide impact; informing VMware’s perspective on business-aligned open source technology, subscription-based businesses, and engagement with new customer personas.

Responsibilities may include, but are not limited to:

  • Product positioning. Define the core messaging framework for owned products, socialize across stakeholders, and apply to a core set of marketing materials

  • Sales enablement. Ready our sales specialists to carry our message(s) to market with consistency and confidence through annual sales kick-off sessions and ongoing training. Drive the Tanzu message within the field and partner teams with compelling content and high impact programs

  • Content creation. Create external-facing content (slide decks, briefs, blogs, papers, multimedia, reference architectures, etc.) aligned to campaigns, sales needs, and competitive threats

  • Outbound Marketing. Drive innovative outbound marketing initiatives to increase awareness, accelerate consideration and drive purchase intent for VMware Tanzu

What is the leadership like for this role? What is the structure and culture of the team like?

Reporting to the Director of Product Marketing, you will hold a role as part of VMware Tanzu product marketing organization which is focused defining messaging, driving sales enablement, feeding campaigns, and collaborating across business units to promote and amplify the Tanzu value proposition. Be a part of a dynamic, fast-paced team that is highly focused on delivering impact for our customers across the globe through the key initiatives we deliver.

Where is this role located?

Remote: This role is fully remote, allowing you the flexibility to work from the location you feel most productive and comfortable. You will be expected to live within 0-4 time zones of the primary location.

This job requisition is not eligible for employment-based immigration sponsorship by VMware.

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

Category : Marketing

Subcategory: Product Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2022-04-26

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.