Expedient Performance Marketing Director in Boston, Massachusetts
Expedient is a company on the move. We’re a company with a mission and a clear vision to Cloud Different (TM) and help clients experience the power of cloud computing and digitally transform their business.
As a result of our strong growth and expansion, we have an immediate opening for a dynamic Performance Marketing Director reporting to the Senior Vice President of Marketing. As an essential member of the Marketing leadership team, you will play a pivotal role in rolling out multi-modal marketing campaigns across digital/non-digital platforms, web, social, etc. You will employ a best-of-breed martech stack to support your modern marketing vision and deliver results.
Sponsorship is not provided. Direct applicants only.
We are a CRN Top 100 Data Center and Solutions Provider, a Top Workplace winner for 6 years and we are ranked among the Top 3 Managed Service Providers globally.
What you will do:
Conceive and launch instrumented digital and multi-modal marketing campaigns to engage prospects, clients, and partners, driving engagement and consideration from MQL to SQL
Lead the creative elements of our marketing strategy including branding, brand stewardship, iconography, and brand expression in all marketing touches
Constantly review the presentation and impact of our website with an eye to continually improve based on how visitors traverse and engage throughout site. The goal is to have a world-class web presence that expresses the totality of what Expedient delivers to clients.
Provide creative direction across advertising (digital/non-digital), web design, videos, collateral, and other marketing elements
Design branded elements – from swag to booths, to banners and everything in between – assuring that the brand expression is preserved while engagement is maximized
Constantly monitor performance and analytics to determine what is working and what needs to be reviewed and improved to achieve best-in-class results
Work across business and revenue operations teams to assure clean flow of leads and data across systems and partner to create dashboards to share the impact from all marketing initiatives
Work with market expansion initiatives to support growth and entry into new markets in respective region
Manage and mentor a passionate team
What we look for in you:
5-7 years of experience in high-tech marketing, preferably in cloud computing, enterprise IT or alternative space with an insatiable curiosity and eagerness to learn
Sound business acumen and ability to understand complex concepts and package them into engaging, consumable elements
Current or past experience running marketing campaigns and/or managing campaign teams
Analytical thinker with experience in Salesforce, 6Sense, ZoomInfo, Pardot, Outreach, etc. with an ability to quickly pick up new technology
Insatiably creativity and curiosity – You Zig when Others Zag
Mastery of multi-tasking and ability to Keep Calm and Carry On
BENEFITS TO WORKING FOR EXPEDIENT We place a high value on learning and staying agile in the technology arena. We make education and training available to our employees through a robust, employee-driven training and tuition reimbursement program. Additional benefits include 3 weeks of paid time off, top-tier, affordable medical, dental, vision insurance, 401(k) with a generous match and a paid day off to celebrate your birthday each year. Expedient is committed to providing its employees with an environment that promotes collaboration with both team and individual success. To apply, please submit your resume and a cover letter explaining your interest.
If this isn’t the job for you, perhaps you have a friend who would be a perfect fit. Please share the following link so they can view/apply for this or any of our other current job opportunities: expedient.com/careers
Expedient is an equal opportunity employer, providing a safe, drug-free work environment. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law.
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