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Microsoft Corporation Partner Marketing Advisor in Boston, Massachusetts

Partner Marketing Advisor – Data and AI ISV

The Partner Marketing Advisor-Partner Aligned (PMA-P) role is key to Microsoft's partner management strategy as part of the Global Partner Solutions Go To Market organization in the US. This specific PMA-P role is responsible for growing the business of top Microsoft ISVs for Data and AI solutions through planning, executing, and landing impactful powerful Go-To-Market (GTM) campaigns aligned to Sales Plays.

Come be part of a team that believes in the power of partnership. Partners make more possible and Microsoft has the products and programs to meet partner’s needs.



  • Build jointly drafted Data and AI Sales Play, industry execution Go To Market plans that meets both the Partner and Microsoft business priorities, in alignment with expected business outcomes

  • As a senior member of the team, stretch beyond the specific portfolio and act as the team lead to monitor, develop and grow our Launchpad program.

  • Execute Data and AI Sales Plays and Industry GTM plans and campaigns by leveraging global and local engines, achieve targets ensuring intended impact on scorecard attainment – make impact visible to stakeholders

  • Identify and assign local and global budget to GTM Data and AI Sales plays and mapped to top ISV Partners.

  • Leverage global and local investment programs to drive marketing executions through standardized GTM services

  • Completion of GTM plans in alignment with PMA-S, PMA-I and PDM, in alignment with expected business outcomes

  • Contribute to co-sell, consumption and partner wins by dedicating time generating qualified leads from creating and executing strategic customer facing GTM campaigns for assign priority partners.

  • Track # leads resulting from GTM campaign deliverables, including but not limited to assessments and customer events

  • Achieve # leads according to targets ensuring intended impact on scorecard attainment.

  • Lead with operational excellence including budget management and ROI measurement on partner campaigns

Key Habits include:

  • Possess strong interpersonal skills and exercise empathy. Relationships are people-centered. To form successful and strong work/partner relationships you must be able to understand another person's perspective and be able to address complex situations with respect and compassion.

  • Dedicate time to learning about the partner business, market opportunity and modern marketing practices through readiness and industry event participation.

  • Contribute insights into the subsidiary business by participating in account and territory and planning.

  • Build awareness of partner business and success stories among subsidiary leadership.

  • Actively participate in the PMA Community thru learning and sharing of best practices.

  • Think bigger than your portfolio of partners and craft recommendations and plans that can extend into the larger ecosystem.



  • 8+ years of experience in product or channel marketing, partner channel development, business development, alliance management, through partner marketing in the technology industry

  • Strong understanding of marketing fundamentals and lead qualification

  • Experience with technology platforms and solutions with a reasonable level of technical proficiency

  • Extensive experience of managing virtual teams across functions

  • Inclusive and collaborative – driving teamwork and cross-team alignment

  • Strong partner relationship management and solution development skills

  • Strong executive presence including communication and presentation skills

  • Problem solving mentality leveraging internal and/or external resources, conflict resolution, and follow through with partners.

  • Bachelor’s degree required (Sales, Marketing, Business Operations); MBA desired.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form ( .

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.