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Cengage Group Part-Time Marketing Copywriting Contractor (remote) in Boston, Massachusetts

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. You love words. They’re a puzzle for you and you get endless satisfaction tinkering with them to create dynamic messages that excite and entice new customers. That makes you a perfect candidate to join the Cengage Content Team as a Part-Time Marketing Copywriter. You’ll put your outstanding spin on the Cengage story as you apply it to writing across multiple channels and formats—all while accurately applying brand voice and the content guidelines. You’ll also be very proficient in web copywriting and SEO best practices to ensure your content makes the biggest impact possible online. Cengage is an innovative force in the education market, delivering learning technology, content and services for higher education and beyond. We’re changing the lives of students with innovative offerings like Cengage Unlimited and Cengage Infuse, so you’ll have plenty to write about. Why not join us? Primary Responsibilities: + Build clear, engaging and consistent content for a variety of marketing campaigns to cultivate customer relationships and drive action + Ensure grammatical accuracy, message clarity and a consistent style and voice across all content + Write copy for all channels and formats, including web, emails, landing pages, marketing ebooks, infographics, blogs, flyers, social media, paid media, surveys, events, video and direct mail + Apply writing strategies for the digital world, integrating SEO best practices into all web content + Proofread copy and review page layouts with a keen attention to detail + Collaborate with multiple teams about layout and design to effectively convey brand spirit and a unique customer value + Use key metrics and performance indicators (KPIs) to optimize content performance + Adopt the style and tone for different campaigns and audiences without ever deviating from the Cengage brand voice + Write on unfamiliar topics, supplementing with research as needed Knowledge/Skills/Experience: + Validated study in marketing, communications, advertising or related field + 2+ years of professional experience writing, ideally in marketing or content marketing + Possess exceptional writing, editing and proofreading skills + Complete work with a sense of urgency and a strong attention to detail + Ability to prioritize, handle multiple projects at once and meet deadlines + Collaborate across teams to make marketing messages that resonate and inspire action + Be versed in AP Stylebook conventions + Have proficiency with Microsoft Office Suite, and enjoy technology, including cloud collaboration tools, web content management systems, social media platforms and digital asset management systems (experience with Workfront and WordPress a plus!) Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. If you are a Colorado state resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. #li-remote

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