Hire Digital Paid Media Manager (Freelance) in Boston, Massachusetts
A multinational consumer & industrial firm is seeking a Paid Media Manager (Freelance) to manage digital activities across social, search and display platforms and ensure that strategies are aligned with marketing goals. You will also be responsible to plan and execute the paid media campaigns as well as manage the optimization and reporting.
This is for a remote role and we welcome candidates from any location.
Launch and scale of a variety of paid media efforts (SEM, PPC, Paid Social).
Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations.
Manage marketing spend and drive paid search across social networks, websites, search engines and geographical location, to ensure budgets are spent accordingly without under/over-delivery.
Ensure campaign alignment by collaborating, sharing, and receiving feedback from multiple teams (design, sales, product, etc.).
Keep up with the latest trends in digital marketing (new platforms, privacy, etc.).
Investigate and explore new marketing channels.
Managing meta channels effectively to maximize ROI.
Previous experience as a Paid Media Specialist or similar role.
A track record of delivering media campaigns in an agency or affiliate environment.
An understanding of Google Adwords, Facebook Ads, and LinkedIn Ads, preferably across different industries.
Comfortable with analyzing data from different data sources such as Google Analytics, Google Tag Manager, Facebook Ad Manager, and Google Search Console.
Comfortable with, and motivated by, ambitious performance and revenue targets associated with paid media.
A proven understanding of paid media strategy and the marketing funnel (PPC, SEO, Email, Programmatic Display, Social) and experience with digital marketing best practices.
Proactive, results-driven & detail-oriented - recommends continuous improvements to marketing campaigns by providing ideas, feedback, and results.
A strong sense of urgency and ability to prioritize in a deadline-driven, fast-paced environment
Excellent communication skills, both verbally and written.
About Hire Digital
Hire Digital helps enterprises and growth companies build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.
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