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EY National EOY Marketing Manager in Boston, Massachusetts

National EOY Marketing Manager

Core Business Services

Requisition # UNI00HJF

Post Date Apr 02, 2021

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

The opportunity

For 35 years, EY has celebrated the most ambitious entrepreneurs who launch or reimagine businesses, create jobs, drive innovation, and enrich local communities across the US through the Entrepreneur Of The Year (EOY) program. EOY is a global awards program in nearly 60 countries worldwide, with 20 regional programs across the US. The Entrepreneur Of The Year US Assistant Director will strategically help to elevate the position of EY’s distinctive EOY brand. Reporting to the Americas EOY Brand, Alumni and Strategic Growth Forum (SGF) Leader, you will play a crucial role in the annual activation of the EOY brand campaign and other key program initiatives. You will provide ongoing marketing and communications support and enablement for twenty (20) regional EOY program teams across the US ensuring that we go to market in a consistent way while staying true to the distinct geographies.

Your key responsibilities

  • Manage a complex annual EOY work-plan consisting of multiple marketing and communications deliverables that support EOY activation in the field.

  • Drive consistent brand execution for all US EOY microsites on an ongoing basis to ensure uniformity of content, structure and functionality throughout all phases of the annual program lifecycle.

  • Manage multiple internal resources to ensure effective and consistent delivery of enablement tools and templates for regional EOY teams, including ongoing modernization and management of the EOY Zone.

  • Support brand and production agency engagement projects driven from the National EOY team, as needed (i.e.: the annual brand campaign and/or virtual event production)

  • Support EOY alumni activation efforts driven from the National EOY team.

  • Collaborate with a variety of stakeholders in areas such as communications, digital marketing, social media, creative services, procurement, EY Knowledge, Independence and the regional EOY teams.

  • Support various initiatives related to EY’s entrepreneurial programs and the Strategic Growth Forum.

Skills and attributes for success

  • A proactive, self-starter who can establish credibility quickly, demonstrates confidence, and can adapt to many different personality and work styles of others.

  • Demonstrates effective decision-making and maturity. This person needs to be a consultant for 20 US regional EOY programs.

  • An innovative thinker who can challenges ‘how things have always been done’ to ensure that we continue to improve our processes and approach.

  • An excellent communicator who stays level-headed under pressure.

  • Ability to gather feedback from teams in the field and have a point of view in order to produce high-quality deliverables.

To qualify for the role, you must have

  • Outstanding communication abilities and experience, both written and verbal. The ability to write well is a must for this role.

  • Strong project management skills and proficiency at managing multiple complex and competing time-sensitive projects.

  • The ability to think commercially about how the EOY marketing, communications and programmatic efforts enable local teams in the field to drive new business and grow the Core.

  • Demonstrated ability to interface with senior management and team with diverse stakeholder groups

  • 5+ years of marketing and communication experience

Ideally, you’ll also have

  • Direct experience managing/coordinating an Entrepreneur Of The Year program is strongly preferred

  • An understanding of EY’s business and EY Private strategy is preferred.

  • A proven track record of success in a large, global and highly matrixed enterprise

What we look for

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of paid time off with additional time based on your level and years of service plus 12 observed holidays, and a range of programs and benefits designed to support your physical, financial and social well-being.Plus, we offer:

About EY

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. Apply now.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.