Stand For Children Massachusetts Marketing & Communications Director in Boston, Massachusetts
Stand is a non-profit education advocacy organization focused on ensuring all students receive a high quality, relevant education, especially those whose boundless potential is overlooked and under-tapped because of their skin color, zip code, first language, or disability.
Your role stands at the intersection of communications and the fight to change the odds for historically underserved children and families. As a key member of Stand’s Massachusetts team at a moment of tremendous need and opportunity, you will work closely with the Massachusetts Executive Director to support the affiliate in their efforts to build on the progress to date to improve outcomes for students across the state. You will deepen our impact by developing and executing on marketing & communications strategies and creating content to reach our target audiences. You will also work closely with the State Organizing Director and Organizers to execute a strong digital organizing program to cultivate and engage online and offline supporters. Through your dedication and passionate approach to the role, you get the opportunity to work with colleagues who not only care deeply about justice and equity, but who are bold and strategic and take responsibility for achieving substantial progress toward our mission every year.
Build and implement strategy to advance and support the impact goals of the local Stand for Children affiliate
Developing and executing on a robust communication and marketing strategy to ensure an overarching and high-impact communications and digital communications plan in support of all advocacy, legislative/electoral and community engagement efforts;
Conducting market specific qualitative research to inform strategic communication outreach to target audiences;
Producing content for communications that will support fundraising and campaign goals;
Editing a range of organizational and local written materials to ensure clarity, conciseness, and effectiveness;
Working with Stand Massachusetts’ organizing team to utilize digital channels to build a strong and engaged audience of supporters at all levels;
Build and promote Stand for Children’s brand through people-oriented storytelling
Creating compelling, persuasive, relevant, and accurate communications and digital content that will increase visitors’ engagement with the organization and build community support for improving schools;
Building the profile of Stand for Children as a leading political voice in education advocacy and motivating parents, educators, and concerned community leaders to get involved;
Creating awareness campaigns that utilize innovative social media tools to engage members of the community most effectively;
Ensuring that all content is in alignment with Stand for Children’s brand and adhere to network-wide messaging guidelines;
Build and leverage public relations and earned media opportunities
Cultivating and maintaining media contacts for disseminating press releases, gaining earned media and leveraging public relations opportunities;
Tracking Stand’s local and state media coverage.
Passionate and unwavering belief in Stand for Children’s mission and strategy to ensure that all children, regardless of their background, graduate from high school prepared for and with access to a college education;
Six years’ experience in communications and/or marketing (political campaigns, digital strategies or cause marketing experience a plus);
Collaborative, learning-oriented, experienced leader adept at planning proactive short- and long-term communications strategies and high-impact tactical approaches;
Skilled at developing straightforward, clear and persuasive arguments and content that resonates with a diverse audience;
Comprehensive and rapid problem-solving skills to effectively handle crisis communications;
Strategic understanding of the use of social media in today’s media landscape, including Twitter, Facebook, and the role of blogs in policy discourse;
Experience purchasing social advertising as part of a strategic communications plan or campaign;
Ability to collect, analyze, and interpret performance analytics for all communication channels;
Outstanding and fast writing and editing skills, excellent planning and organization, exceptional attention to detail, high sense of urgency, and flexibility with shifting priorities;
Knowledge of public education issues and/or experience creating political advocacy campaigns;
Familiarity with state political and legislative environment and context highly preferred;
Proven success with earned media placement and PR efforts, prepping staff and stakeholders for interviews, and managing brand and narrative;
Existing relationships with local press and media is a plus;
Spanish fluency is a plus;
Ability to be stationary for extended periods of time and ability to travel to meetings outside of the office; May require the ability to climb stairs.
Stand for Children consists of two separate entities. Stand for Children, Inc., a grassroots membership organization is exempt under section 501(c)(4) of the Internal Revenue Code, and Stand for Children Leadership Center, a leadership development organization is exempt under section 501(c)(3)
Stand for Children and Stand for Children Leadership Center are Equal Opportunity Employers. We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability. We are committed to a diverse and culturally inclusive workplace in which our differences broaden our awareness, enrich our daily experiences and contribute to our collective strength. People of color, members of underrepresented ethnic or socioeconomic populations and bilingual/multi-lingual speakers are strongly encouraged to apply.
FLSA Status: Salaried
External Company Name: Stand For Children
External Company URL: www.stand.org