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Humana Marketing Technology Strategist in Boston, Massachusetts

Description

The Marketing Technology Strategist (Lead Product Manager), will collaborate across marketing and enterprise partners on the design and delivery of future state experiences that take advantage of emerging Marketing Technology capabilities specially Salesforce Marketing Cloud. Successful candidates must be outcome oriented and have proven experience in journey mapping, application of marketing strategies and tactics, and leading technology oriented projects.

Responsibilities

This role will represent the Marketing Technology portfolio and work closely with marketing and enterprise partners to enable holistic journey-based campaigns that will achieve targeted business outcomes and deliver personalized customer experiences. You will define detailed requirements, recommended solutions, user stories for development and an implementation plan by working across areas required for delivery. Change management is another key aspect of this role and will be necessary enable transformation from stand-alone campaigns to customer-centric, always-on journeys.

Key Responsibilities

  • Engage with business stakeholders to gather, analyze requirements and map them to solutions that leverage Marketing Technology capabilities specially Salesforce Marketing Cloud

  • Maintain a good understanding of Marketing Technology landscape, especially Salesforce Marketing Cloud, and take advantage of emerging capabilities

  • Conduct requirements and solution concept workshops

  • Facilitate business process analysis and automation discussion

  • Author/solution detailed design and configuration specification

  • Conduct analysis of systems specifications and use analysis/diagramming tools to represent business/technical process

  • Demonstrate Salesforce capabilities to solve business problems by implementing Proof of Value pilots and producing the supporting documentation

  • Collaborate well and maintain relationships with key stakeholders and external vendors to achieve project goals

  • Participate in the evolution of team best practices, standards and policies

  • Stay current with the periodic Salesforce releases and leverage the updates as applicable

  • Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of projects.

Required Qualifications

  • 3+ years of experience with Marketing Technology specially Salesforce Marketing Cloud

  • Proven track record in leading Marketing Technology initiatives with a large cross functional team

  • Competency in gathering and documenting business requirements

  • Excellent verbal and written communication skills

  • Comfortable collaborating with diverse groups such as; executives, managers, and SME's

  • Be able to build and maintain trusting and value added relationships with partners and stakeholders

Preferred Qualifications

  • Salesforce certification is preferred

  • Scrum or Agile methodology experience

  • Health Insurance experience

Additional Information:

Vaccine Policy

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field. Every associate and contractor who work inside a Humana facility or in the field, regardless of vaccination status, must complete a daily health screening questionnaire.

Please note: Some areas of our business, such as the Primary Care Organization including CenterWell, Conviva, Kindred at Home, onehome, SeniorBridge, Neighborhood Centers, Pharmacy Distribution Centers and others, may be required to adhere to federal, state or local or additional workplace guidelines.

Work-At-Home Requirements:

  • WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.

  • A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.

  • Satellite and Wireless Internet service is NOT allowed for this role.

  • A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Why Humana?

At Humana, we know your well-being is important to you, and it's important to us too. That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. Just to name a few:

  • Work-Life Balance

  • Generous PTO package

  • Health benefits effective day 1

  • Annual Incentive Plan

  • 401K - Immediate company match

  • Well-being program

  • Paid Volunteer Time Off

  • Student Loan Refinancing

If you share our passion for helping people, we likely have the right place for you at Humana.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

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