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Santander US Marketing System Administrator (Aprimo) in Boston, Massachusetts

Marketing System Administrator (Aprimo)

Req ID: 2101478 Date posted 04/02/2021


The Marketing Associate, System Administrator is responsible for overseeing the Aprimo partnership.

He/she will initiate meetings, track performance (establish KPIs), evaluate partnership, escalate issues and provide reporting/vendor performance scorecard.


·System Administration:

oUser Support200 Users. (Train new Users, Train existing Users on new features, Develop and maintain training materials.)

oPerform regular data quality checks in order to ensure the proper system functionality.

oCreate/Manage User Profiles; Monitor Users List.

oLog, research and accurately resolve problems in a timely manner.

oServe as point person for Risk Officer regarding Audits & Assessments.

·Workflow Administration:

oGathering requirements from business units.

oOwnership of workflow development through Aprimo MRM: includes the development of new and enhancements to existing workflows to achieve increased operation efficiency and effectiveness.

oUser Acceptance Testing - Testing and validating work flows as designed.


oUses MRM track key performance indicators, and showcase advantages of using the system. Identifying, creating and distributing reporting from the system.

oWorks independently and with vendors to oversee the MRM system.

oComplies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

oContributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides information and commentary pertinent to deliberations; recommends options and courses of action.

oDevelops and manages marketing tools/templates for marketing and firm-wide use.

oEnsures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics team to gauge campaign performance and report ROI.

oEnsures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives

oIdentifies social media and web communication frameworks, strategies, benchmarks and integration opportunities.

oLeads in developing, implementing, evaluating and administrating company marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc.

oManages projects related to all financial products including developing and implementing marketing plans for product launches and product updates.


·Bachelor's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.

·Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field or equivalent work experience;

·3-5 years of Financial Services industry/Banking experience required.

·1-3 years of Aprimo experience desired.

· 3 -5 years of Marketing or Communications experience required.

·Experience with business consulting, business analysis and gathering requirements desired.

·Ability to “connect the dots” and identify key issues.

·Strengths in understanding and developing business processes.

·Ability to communicate results to management and in a fast paced environment; including counterparts across global organization.

·Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.

·Ability to work independently with a high level of critical thinking skills.

·Ability to work individually on a project or in a team environment; ability to listen, evaluate different view-points and influence others.

·Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results.

·Comfortable with new digital technology, social media, and reporting.

·Demonstrated ability to map out a social and web marketing and communications strategy and then drive that strategy proven by testing and metrics.

·Experience sourcing and managing content development and publishing.

·Extremely strong written abilities, with consideration of creative writing preferred.

·Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.

PHYSICAL DEMANDS: Minimal physical effort such as sitting, standing, and walking.

Employees desiring consideration should complete an online application, utilizing the appropriate process as subscribed by the posting entity. Employees should provide all pertinent information to support their candidacy.

To be considered eligible for internal posting, Santander employees must meet all of the following eligibility requirements:

  • Completion of at least one year of active service in Santander

  • Completion of at least twelve months in current position

  • Be in “Good Standing”

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At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We encourage everyone to apply.

Primary Location: Boston, Massachusetts, United States

Other Locations: -,Massachusetts-Boston

Organization: Santander Bank, N.A.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

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