Humana Marketing Strategy & Transformation Professional in Boston, Massachusetts
Come help us redefine the future of healthcare. With a history of transformation over the last 50 years, Humana is once again transforming itself, this time with a startup approach. The commitment of the EDGE startup is to unlock seniors’ potential to live healthy, vibrant lives. The Marketing team drives the vision for consumer engagement focusing on physical touchpoints, brand, and communications, while informing plan products, digital experiences, and clinical services.The Edge Marketing Strategy & Transformation Professional will help shape the in-person experience of our members, with a focus on connecting our members to one another, to their impact and purpose in the world, and to a care team and digital tools that support overall health and well-being. The ideal candidate will be a curious self-starter who can work in a rapidly changing industry, will tolerate ambiguity and will demonstrate problem-solving with limited oversight. In order to be successful in this position, you would need (or be able to quickly develop) a general understanding of how health insurance and health programming work. You will work cross-functionally, with an ability to influence, while demonstrating maturity and objectiveness.
In this role, you will:
Support key work streams associated with in-market community presence, including:
Collaborate with other internal business units and 3rd party vendors to accelerate potential social determinant of health initiatives into pilot(s) or test & learn arrangements
Support team with analytics of in-market activity, share learnings, and identify opportunities where we can influence member behavior
Use an iterative process to create new initiatives to support market goals, identify key metrics, implement, measure and pivot, continue or expand
Manage our master project plan for consumer engagement team, monitoring of performance against plan and communicating with other PMs across the marketing team (ie Consumer Insights, Brand, and Communications)
Support leadership in exploration and development of partnership and other opportunities to experiment with non-traditional sites for senior-focused engagement
Research potential partners
Assist developing presentations to pursue partnerships and other deals, such as start development of community relationships
Work with internal project management teams to develop plans and launch collaborative initiatives
Role reports to Experience Strategy & Transformation Lead, Edge Marketing.
Bachelor's degree in business, marketing or related field is highly desired; demonstrated and applicable equivalent experience will be considered in lieu of a degree
2+ years of professional experience in a large company, nonprofit, or startup
1+ years of experience developing consumer engagement campaigns
Deep-sense of curiosity about marketing, technology, health insurance, and analytics
Bachelor's Degree or MBA
3-5 years of healthcare experience in either marketing or consumer engagement
Strong, demonstrated organizational and interpersonal skills
Experience optimizing initiatives by leveraging analytics, conducting tests, and applying insights to improve performance
Demonstrated ability simultaneously manage and/or oversee multiple high-priority initiatives designed to meet short and long-term business goals
Understanding of program metrics and measurement.
Ability to engage, educate, influence and guide others at all levels to achieve company growth/retention goals
Located in Louisville or Boston
Scheduled Weekly Hours
Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
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