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Philips Marketing, Senior Digital Strategy Manager (Northeast) in Boston, Massachusetts

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If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.

YOUR ROLE :

Your role as Senior Digital Strategy Manager is to work with marketing stakeholders across North America and our Health System portfolio of businesses to intake marketing campaign needs and develop a prioritized set of programs to meet audience needs across the end-to-end customer decision journey. You will work integrally across our North America marketing functions including Strategy and Engagement, Brand & Communications, and Digital Marketing & eCommerce to brief teams for successful program development and deliver to program goals. You will also play a key role in effectively managing team resources and budgets to maximize value realization as well as contribute to marketing growth plans.

SPECIFIC RESPONSIBILITIES

  • Partner with a group of marketing leadership stakeholders across our full Health Systems portfolio to identify and establish campaign programs to support our North American audiences along their entire decision journey

  • Decide campaign program priorities to support audience needs and market objectives across a breadth of online and offline channels

  • Work closely with North America marketing functions and especially in-depth with our digital team and in-house digital agency (‘Digital Hub’) to develop and execute programs to meet requirements and performance objectives

  • Enable decisions to maximize value realization through partnering with the analytics team to develop performance KPIs/dashboards and integrate with marketing activation teams to drive a regular review of program performance vs. goal and identify improvement actions

  • Contribute ideas and recommendations to marketing plans to drive higher value and impact of resources through program performance insights and market and audience insights

  • Engage marketing teams to develop and launch pilot programs to uncover new opportunities to unlock growth

SKILLS

  • Experience developing marketing program plans inclusive of offline and online marketing channels to support an audience journey from awareness through consideration, conversion, and post-purchase/loyalty

  • Digital marketing experience a must, including developing omni-channel digital marketing strategies and plans and successfully executing on those plans either directly or via close collaboration with agency support

  • Demonstrated ability to manage an indirect team to drive toward marketing program success objectives with an emphasis on digital channels

  • Understanding of how to gather insights from program performance data and develop recommendations to drive measurable improvement in results

  • Experience drawing on market and audience insights to structure pilot programs to test and uncover new growth opportunities

  • Ability to manage a complex and diverse set of stakeholders, across functions and geographies and to act as a liaison to marketing leadership

  • Exceptional project management skills

  • Excellent verbal and written communication skills

  • Demonstrated success delivering projects on time and within budget

  • High attention to detail and problem solving skills

  • A hands-on, roll-up-your-sleeves, can-do attitude

EXPERIENCE REQUIRED

  • 7+ years of experience in marketing/digital marketing/marketing communications/marketing operations or similar

  • Bachelor’s degree. Preferably Marketing, Digital Marketing, Communications, Business Administration or related fields.

  • Healthcare technology marketing experience a plus

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

No Sponsorship offered:

"US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa."

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