General Electric Marketing Operations Manager in Boston, Massachusetts

About Us:

Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.

Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

As the Marketing Operations Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. You will be working in a fast-paced environment managing multiple projects at once.

Essential Responsibilities:

In the role of Marketing Operations Manage, you will:

  • Be responsible for Technology selection, integration & optimizationo Selectiono Integrationo Optimizationo Strategyo Roadmapo Manage Infrastructureo Admino System audito Vendor management

  • Be responsible for Data Optimization & Governanceo Collaborate with field marketing & information technology groups on the following:o Strategyo Qualityo Standardso Cleanlinesso Governanceo Insightso Prioritieso Optimizationo Predictiveo Warehouseo Business Intelligenceo Database Managemento Data Management

  • Be responsible for Program process Optimizationo Campaign Operations – work with field marketing, communications & external vendors on design, build & execution, personas & customer buyers journeyo Campaign audit o Segmentationo Lead Management Operationso Lead Scoring/Nurturingo Lead Life Cycleo Lead Conversiono Acceptance criteriao Content operationso Asset utilizationo Opportunity management

  • Be responsible for Project Managemento Budget tracking o Purchase order trackingo Entry of campaign costs into SFDC & Marketo Qualifications/Requirements:

  • Bachelor’s Degree from an accredited college or university

  • Minimum 5 years of experience in a Marketing role Desired Characteristics:

  • Experience working in Salesforce CRM

  • Knowledge of marketing operations best practices

  • General knowledge of the Oil & Gas, Power Generation

  • High energy – ability to overcome organizational inertia and motivate others

  • Results focused – drives projects and initiatives to completion

  • Driver – aggressively drives organizational change

  • Curious – actively seeks new ways to “grow the business”

  • Collaborative – willing to engage Product Company SMEs (Technology, Field, etc)

  • Outcome based – pays close attention to what the customer needs

  • Marketo certification Locations: United States; Massachusetts, Texas; Billerica, houstonGE will only employ those who are legally authorized to work in the United States for this opening.