Job Information
Qardio, Inc. Marketing Manager in Boston, Massachusetts
Qardio seeks a strategic Marketing Manager with a passion to create market-defining health experiences. This role will leverage B2B strategies to support the launch of new products and services in the US and worldwide, including our ECG and RPM businesses.Fundamental Components:Qardio is looking for an innovative Marketing Manager who is passionate about improving the health and wellbeing of individuals in primary care, chronic care, cardiology, and across healthcare. We?re looking for someone who lives and breathes B2B marketing with a focus on digital programs, and who is inspired by the ever-changing healthcare environment.This role is responsible for the development and execution of B2B marketing plans and strategies to drive awareness and adoption of Qardio?s products and services.This role is intended for a marketer that is ready to turn insights into marketing strategy, with a strong background in B2B marketing, including digital. The ability to thrive and excel alongside highly dynamic, cross-functional teams across the growing Qardio organization is critical to success.Responsibilities:
Manage a team of 3 with dotted line responsibility to the brand/design team
Create campaign goals and objectives, and compile briefs to support execution and implementation with internal and external resources
Create and execute state-of-the-art Go To Market plans for upcoming products and services
Develop acquisition strategies that evolve through ongoing analysis
Develop, execute and monitor the marketing strategy and supporting CRM activities for continued engagement (PR, webinars, digital campaigns)
Partner with the sales team to develop and execute a full-funnel / high conversion activation process
Partner with the product team to shine a bright light on Qardio?s innovative ECG and RPM solutions
Partner with the brand/design team to create and deliver superlative communications
Own Qardio?s web presence, including our B2C online store
Inspire those around you with how you work and treat others
Curiosity, humility and positivity are a must ? high output
Background Experience
5+ years of progressive experience in marketing, focused on marketing strategy and execution
Demonstrated B2B marketing experience in healthcare, ideally with experience in digital health, telehealth, remote monitoring, or related services
Experience in Product, Marketing, or Brand Management is desired
Experience in program, project, and vendor management is required
Bachelor?s Degree in Business, Marketing, Communications or other related field, or related experience
Previous clinical marketing experience is a plus
Education : Bachelor's degree or equivalent experiencePercent of Travel Required : 10%
If you feel you are the right fit and ready to take your career to a new level, we would love to hear from you.