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Zebra Technologies Marketing Manager in Boston, Massachusetts

Overview

THIS POSITION CAN BE REMOTE LOCATED ANYWHERE IN THE U.S .

At Zebra, we’re reinventing how businesses operate at the enterprise edge - helping them run faster, smarter, and more connected than ever before.

A dynamic community of builders, doers and problem solvers , we each play a unique role - shaping new technologies, bringing solutions to market, and partnering with companies on the front line of business.

Being a part of Zebra means making your mark as we make digital transformation a reality.

It means growing into a leader at a leading company that makes a distinct difference - because together, we’ve only just begun.

Build Today. Create Tomorrow.

Join a team of builders, doers and problem solvers.

Join Zebra.

Zebra TechnologiesAI-powered workforce management capabilities, provides our Banking clients the ability to optimize labor budgets, forecasts, and schedules—while supporting modern, flexible labor models.

The Marketing Manager should have experience achieving demand generation targets for a company selling vertically-focused, Enterprise B2B software, preferably to the Banking industry. This role has an emphasis on consistent demand generation and vertical market penetration.

As part of the Banking team, the Marketing Manager will focus on SaaS workforce management and related solutions. This role will have the responsibility of creating marketing programs that drive interest in Zebra Banking solutions.

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Responsibilities

  • Cross-functional planning, development, and timely execution of campaigns by using variety of marketing channels such as website, paid media, email and nurture, video, events, and social

  • Collaborate across a dynamic ecosystem of global partners including sales, business development, product marketing to define and develop successful campaign strategies and goals

  • Provide visibility into marketing campaign results, measure campaign efficiency, and influence future decisions to optimize campaign strategies

  • Develop compelling content that targets key personas and aligns with our messaging and positioning

  • Manage marketing budget with accountability for return on investment (ROI)

Qualifications

Minimum Qualifications

  1. BA Marketing or related field

  2. 8+ years demonstrated experience of marketing program management execution

  3. Experience in developing integrated (digital and traditional) campaigns and programs

  4. SaaS or Software marketing

Preferred Qualifications

  1. Vertical marketing experience preferably in Banking

  2. Understanding of Salesforce and Eloqua/marketing automation

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.

The EEO is the Law poster is available here: https://www.zebra.com/content/dam/zebra/compliance/eeoisthelawposter.pdf .

The EEO is the Law poster supplement is available here: https://www.zebra.com/content/dam/zebra/compliance/ginasupplement.pdf.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

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While this position may be performed remotely, unless specified in the body of the posting, it may not be performed within the State of Colorado.

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com .

The EEO is the Law poster is available here: https://www.zebra.com/content/dam/zebra/compliance/eeoisthelawposter.pdf . The EEO is the Law poster supplement is available here: https://www.zebra.com/content/dam/zebra/compliance/ginasupplement.pdf .

To all recruitment agencies: Zebra does not accept agency resumes. Please do not forward resumes to Zebra employees or any other team members. Zebra is not responsible for any fees related to unsolicited resumes and direct engagement with Zebra employees.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Location US-Remote | US-Remote | US-NY-Hauppauge | US-MA-Boston | US-MA-Dedham | US-FL-Miramar

Job ID 95261

Function Marketing

Position Level Advisor/Advanced/Manager

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