Highgate Hotels Marketing Manager in Boston, Massachusetts
Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.
Studio Allston is situated in, you guessed it, Allston, a unique neighborhood of Boston, MA.Home to elite universities, nationally recognized music venues, and amazing restaurants and bars, Allston is a hub for the inventive spirit and energy that has made Boston an international destination.
The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns
Manage all creative and leverage social media content in all platforms.
Monthly reporting on all social media platforms stats
Manage and provide direction to any agency assisting with social media channels.
Curate all hotel live activation calendar including executing the events and managing partnership relationships.
Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
Organize special events that will generate great press and PR.
Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
Monitor in hotel Marketing and Brand Standards to ensure compliance.
Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
Support website blogs and manage the content strategy in conjunction with Director of Revenue.
Develop relevant promotions and packages as a result of PR and other marketing initiatives.
Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
Assist with the development of marketing budgets.
Oversee hotel photo shoots and manage photo libraries.
Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
Create monthly reports to track the success of campaigns.
Create all branded presentation documents, ensuring they are in the appropriate brand format.
At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
Strong Creative Mind
Ability to organize exclusive events to the
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
Ability to deliver strong print and collateral marketing materials
Ability to work proficiently quickly in a high-pressure & fast paced environmen
Exceptional with details and follow up
Maintain a warm and friendly demeanor at all times.
Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
Must be able to multitask and prioritize departmental functions to meet deadlines.
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
Maintain high standards of personal appearance and grooming.
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
Must be able to maintain confidentiality of information.
Perform other duties as requested by management.
For California Applicants Only
Highgate Hotels, L.P. is an Equal Opportunity Employer and maintains the policy of recruiting and retaining the best-qualified personnel who demonstrate the ability to perform competently and work well with others. It is the policy of Highgate Hotels to provide equal employment opportunity regardless of race (including traits historically or culturally associated with race, such as hair texture and protective hairstyles), religion (including religious dress and religious grooming), color, age (40 and over), genetic information, disability (mental and physical), medical condition (as defined under state law), national origin (including language use restrictions and possession of a driver’s license issued under section 12801.9 of the California Vehicle Code), ancestry, sex (including gender, gender identity, gender expression), sexual orientation, marital status, familial status, parental status, domestic partner status, citizenship status, pregnancy (including perceived pregnancy, childbirth, lactation, or pregnancy-related conditions), military caregiver status, military status, veteran status, or any other status protected by federal, state, or local law. This policy of nondiscrimination is applied to all aspects of the employment relationship. The Company complies with the Americans with Disabilities Act (ADA) and applicable state and local laws in ensuring equal opportunity and employment for qualified persons with disabilities. We also consider qualified applicants with criminal histories, consistent with legal requirements.
Job ID: 2021-20367
Address1: 1234 Soldiers Field Rd.