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Beth Israel Deaconess Medical Center Marketing Manager in Boston, Massachusetts

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Marketing Manager

Department Description:These roles are full-time and providing support on the Beth Israel Lahey Health Marketing and Communications Department.

Job Location:Boston, Massachusetts

Req ID:39897BR

Job Summary:The Marketing Manager helps to advance the implementation of consumer-focused marketing campaigns and programs for a portfolio of Beth Israel Lahey Health's hospitals. Provide direct support to a Marketing Director and coordinate activities of all members of the Marketing & Communications department to execute on tactical elements of campaigns. Coordinate specific market intelligence and identify opportunities to develop programs in support of market growth for assigned hospitals. Assist in the analysis of these programs within framework of ROI leading to recommendations for expansion or revisions. Responsibilities include project management and tactical coordination throughout the development, review and approval, implementation, tracking and reporting phases of marketing campaigns, across all channels.

Essential Responsibilities:

  • Supports execution of hospital-based marketing priorities and other key initiatives. Supports hospital marketing priorities in alignment with the Marketing Director.

  • Coordinate work in progress with web team, brand group, digital marketing team contacts in assigned hospitals and other supporting functions and physicians throughout BILH.

  • Compile and create monthly and quarterly reports to be presented to key clients at assigned hospitals. This will include budget planning and tracking.

  • Coordinates with web team and clients to ensure all web additions, changes and deletions are handled in a timely manner and keeping with overall brand guidelines.

  • Coordinates within project management system to efficiently track all projects.

  • Helps develop and coordinate monthly and quarterly reports to be presented to key clients by Marketing Director.

  • Works closely with hospital and system marketing team to ensure marketing plans are on track.

  • Develops and maintains local market-level knowledge to advise on key marketing campaigns.

  • Collaborates with Marketing Director to identify marketing opportunities for assigned clients.

  • Has a strong understanding of challenges and opportunities facing the hospital/health systems, programs and services.

Required Qualifications:

  • Bachelor's degree in Business Administration, Marketing/Communications or other related field. required.

  • 3-5 years related work experience required.

  • Sufficient marketing experience to understand objectives and strategies in support of revenue growth.

  • Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.

Preferred Qualifications:

  • Strong relationship skills, effectively organizing resources and working to achieve key priorities as established by DCS.


  • Project management experience. Hospital marketing experience.

  • Excellent market research, analytical, and budgeting skills to help manage key programs.


  • Decision Making:Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.

  • Problem Solving:Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.

  • Independence of Action:Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.

  • Written Communications:Ability to communicate clearly and effectively in written English with internal and external customers.

  • Oral Communications:Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.

  • Knowledge:Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.

  • Team Work:Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.

  • Customer Service:Ability to provide a high level of customer service to patients, visitors, staff and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.

Physical Nature of the Job:

Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally

EOE Statement



As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. BILH requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment.Learn more ( about this requirement