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Delaware North Marketing Manager, TD Garden in Boston, Massachusetts

The Opportunity

Delaware North Boston Holdings is searching for a Marketing Manager to join our talented team in Boston, Massachusetts at TD Garden. Our ideal candidate will serve as the primary contact for internal departments and external partners in creating strategic and integrated marketing campaigns to support all TD Garden event, ticket sales, brand, promotions, digital initiatives and community-based goals to maximize revenues and awareness. Oversee negotiation, creative development and trafficking of all TD Garden paid media advertising including digital/social media, radio, print, television and outdoor, as well as strategic in-house asset management of all owned channels including digital/social, print, outdoor and in-arena. Manage TD Garden brand development including the creation of in-house graphics, coordination with promoters (outside events) for graphic integration and design, and copy writing for advertising and collateral.

Responsibilities

  • Manages and creates strategic integrated marketing campaigns to support all TD Garden ticket sales, including concerts, events, VIP Ticketing and The Premium Club, Sportservice, parking, promotions, digital initiatives, brand and community relations, including The Sports Museum and Garden Neighborhood Charity initiatives to drive revenue and awareness. Manage and track ROI for campaign effectiveness, communicate results and progress to stakeholders, and efficiently manage associated marketing budgets.

  • Oversee negotiation, creative development and trafficking of all TD Garden paid media advertising including digital/social media, radio, print, television and outdoor as well as strategic in-house asset management of all owned channels including digital/social, print, outdoor and in-arena. Maintain strong relationships with event promoters, media outlets, third party providers/vendors and Ticketmaster representatives.

  • Manage TD Garden brand development including the creation of in-house graphics, coordination with promoters (outside events) for graphic integration and design, and copy writing for advertising and collateral.

Qualifications

  • Bachelor’s Degree in Marketing, Advertising, Communications or related field.

  • 5 years in a strategic marketing role in sports & events, consumer product goods or agency environment.

  • Extensive knowledge of advertising and marketing strategies, along with media buying experience.

  • Knowledgeable and experienced with digital marketing strategies.

  • Excellent interpersonal skills with the ability to communicate effectively verbally and in writing with all levels within the organization.

  • Strong organizational and problem-solving skills.

  • Creative thinker, writer and effective brand manager.

  • Conveys leadership qualities and a team player disposition with collaboration and influential skills.

  • Self-starter, with ability to manage multiple priorities simultaneously.

  • Ability to work a flexible schedule including nights, weekends, and holidays.

Who We Are

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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