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Wayfair Marketing Manager-App Marketing (Owned Media) in Boston, Massachusetts

<p><span style="font-weight: 400;">Who we are</span></p>

<p><span style="font-weight: 400;">The future of ecommerce is Mobile and the future of Mobile is on Apps. Wayfair’s Mobile App is a key consumer touchpoint, uniquely positioned to instill a deeper, more persistent connection with our millions of active customers and to serve as the central thread uniting the Wayfair customer experience. Our App is a fast-growing and strategic platform, driving step-function improvements in long-term customer value. As such, Wayfair has ambitious, high-visibility plans to scale the platform - by sharing its loyalty-enhancing benefits more widely across our customer file and by further increasing platform incrementality via a stickier and more engaging experience.&nbsp;</span></p>


<p><span style="font-weight: 400;">App Marketing is </span><span style="font-weight: 400;">responsible for generating these business-wide loyalty outcomes across Wayfair and the four Luxury and Specialty Retail Brands (AllModern, Joss &amp; Main, Birch Lane, Perigold). Our team operates as a well-funded startup, defining full-funnel App strategy (i.e., user acquisition and retention) and collaborating across functional disciplines to execute. This includes activities such as: managing digital advertising campaigns to drive installs (e.g., Facebook, Google), optimizing App Store listings, integrating App messaging across owned media touchpoints, and communicating new App features and offerings to our customers. We partner closely with a wide variety of internal teams (Data Science, Ad Tech, App Product, Promotions, Creative, etc.) to build the capabilities and tooling necessary to enhance our marketing efficacy and to provide a more personalized and sticky app experience to our users. We </span><span style="font-weight: 400;">leverage advanced analytics, sophisticated in-house models, deep expertise in the platform and creative best practices, and rigorous testing to solve complex analytical and technical challenges and grow our App business.</span></p>


<p><span style="font-weight: 400;">We are </span><span style="font-weight: 400;">seeking collaborative, analytical, and creative problem-solvers to drive forward the innovation necessary to scale our Apps and unlock the next phase of Wayfair’s growth.</span></p>


<p><span style="font-weight: 400;">What you’ll do</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Drive the owned media install strategy for SRBs+PG, working within the app team, and cross functionally to amplify ‘free’ app placements across the broader marketing ecosystem (Catalog, Physical Retail, Email, ASO, Onsite, etc), instituting rigorous test-and-learn methodologies to grow our app user base through high quality installs&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Own the App Store presence for each SRB+PG, developing and iterating novel strategies to increase the appeal of our app store listings</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Evaluate potential and build business case for strategies to acquire more SRB+PG app customers via onsite/on-app placements within the Wayfair domain (targeting rules, placements, trade-offs)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner with creative strategy and consumer insights to build a stronger POV on the creative positioning of the app, incorporating app into our brands’ VP hierarchy more broadly, and supporting SF’s efforts to strengthen App install VPs through more engaging functionality</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Analyze program performance &amp; scale, developing frameworks and approaches to more quickly identify meaningful trends, and create opportunities for improvement while reacting to deviations from plan quickly and strategically</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Enact continuous process improvement and automation across brands in order to improve operational efficiency as well as campaign stability and health</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work cross-functionally with Data Science, Ad Tech, and Creative to drive innovation through new capabilities (e.g. models, monitoring, audiences) and messaging</span></li>


<p><span style="font-weight: 400;">Who You Are</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Highly collaborative self-starter, with high operational acumen and an entrepreneurial mindset looking to make a big impact in a growing organization</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strategic thinker with a customer-first mindset and a desire for creative problem solving&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Exceptional verbal and written communication skills</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong quantitative and analytical skills; comfortable in a data-driven environment</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Collaborative team player who wants to see themselves and others thrive</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">BA with strong academic record (strong preference for quantitative backgrounds)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">4+ years of experience working in a quantitative-driven field (consulting, finance, investment banking, product management) or prior marketing experience</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Familiarity with Excel, SQL, and Test and Learn practices</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>