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Deloitte Marketing Lead Specialist- Cross Consulting in Boston, Massachusetts

Marketing Lead Specialist: Cross-Consulting Marketing

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our Consulting Marketing team to design and execute integrated narratives, messaging platforms, and marketing campaigns for Deloitte US Consulting that relentlessly build demand for our Brand. The ideal candidate will have prior marketing experience in brand, technology and product marketing and/or B2B professional services, with the ability to drive and manage a robust marketing program of Consulting-wide narratives and value propositions across our external and internal networks. If this is you, hit the "apply now" button!

Work You'll Do:

The Consulting Marketing Lead Specialist will work with the Cross Consulting portfolio marketing team to develop and execute the strategic market plan for Deloitte US Consulting, with a focus on bringing creative and innovative approaches to the campaigns. In this role, your responsibilities will include:

  • Strategic Marketing Planning: Support Cross Consulting Portfolio Market Strategist in developing and executing integrated go-to-market messages and campaign plans that serve Deloitte US Consulting aligned to our master Brand

  • Campaign Development and Implementation: Executing against market strategy and messaging/narrative deployment through high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing

  • Market Sensing & Research: Identify research needs, execute research studies and projects, and analyze research in order to stay current on market trends, competitive activity, Consulting priorities, and identify opportunities

  • Facilitate the Client Journey: Including strategic input and oversight of all content and activations that support the strategic marketing plan in capturing client attention, including (but not limited to) narrative messaging and visual identity, website pages, social media postings, blogs, sales enablement material, event experience and copy, while looking across channels to ensure consistency in messaging, tone and client experience

  • Thoughtware Execution and Commercialization: Facilitating go-to-market launch and promotion

  • Event Support: Leading the charge on pre, during and post event activities, including ROI capture

  • Data and Analytics: Developing data-driven reports that tell a compelling story against clearly defined KPIs, while articulating clearly defined and actionable recommendations against results

  • Stakeholder & Agency Collaboration and Management: Working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances and Deloitte's in-house Green Dot Agency

Required Qualifications:

  • 5-8+ years of related experience in marketing, with a focus on business marketing strategy and planning

  • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results

  • Understanding of brand management and product portfolio strategy

  • Familiarity and demonstrable skill with market research, analytics, and synthesis into a story with actionable output

  • Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines

  • Outstanding interpersonal, written, verbal and presentation skills

  • Polished executive presence and professional client service manner

  • Demonstrated ability to be collaborative and interact with all levels of management

  • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities

  • Strong project management skills, with attention to detail and excellent follow-through skills

  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

  • Bachelor's Degree in Marketing, Communications, English or related business field

  • Travel of up to 10% (While up to 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Limited immigration sponsorship may be available

Preferred Qualifications:

  • Experience in technology focused services and solutions

  • Previous experience in a professional services environment

  • Advanced degree

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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