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The Cigna Group Marketing Lead (B2B/B2C), Customer Engagement - MDLIVE - Remote in Boston, Massachusetts

Position Description

The Marketing Engagement Lead (Senior Advisor) is responsible for managing major client relationships by developing marketing initiatives that deliver utilization and growth of MDLIVE services. This is a pivotal and exciting role within the organization and requires a mix of B2B and B2C marketing agility. You will be the key marketing influencer responsible for presenting, developing and facilitating growth marketing strategies to our health plan, hospital systems and/or large employers.

Essential Job Functions

The Marketing Engagement Lead (Senior Advisor) must have a keen understanding of how to build go-to-marketing plans, and a high comfort level building and presenting power point presentations. Our Marketing Engagement Lead (Senior Advisor) will lead and create client communication campaigns. This role requires planning, development and communication of the campaign to the client. It is important to adapt to client needs while also forming an impactful and scalable plan that will positively impact activation and utilization across the board.

  • Strong marketing knowledge and experience building short term and long term client communication campaigns

  • Monitor and analyze the impact of incentives to enhance the effectiveness of campaigns

  • Develop strategic business plans designed to drive utilization within the client’s culture while maintaining MDLIVE’s brand initiatives.

  • Partner with account managers to track and analyze the impact of marketing plans.

  • Drive client member engagement and track progress of clients’ activation and utilization

  • Serve as marketing subject matter expert during sales lead and new client integration process, and provide phone support for client calls

  • Conduct trainings for client benefit managers, HR representatives and employees

  • Reference reporting platforms to track the success of campaigns and to adjust strategies if needed to ensure the highest level of campaign effectiveness

  • Work closely with account managers. When there are low performing accounts, it is the responsibility of the marketing and account management to schedule calls and take action to improve performance

  • Attend health fairs, trade shows and corporate events to educate participants and reinforce engagement

  • Interpersonal skills and the ability to communicate with clients on calls is essential. You will be required to assist account managers on client calls. For health systems and larger accounts, you will take on a hands-on role and be responsible for putting in requests and delivering them to the account managers

  • Serve as the liaison to the clients for presentations and trainings to introduce and reinforce the services and advantages of MDLIVE. These trainings could be by webinar or in person

  • Serve as the brand ambassador to reinforce brand guidelines of MDLIVE for materials, presentations and practices of the company both internally and externally

  • Responsible for discovering the root cause and solutions, when issues arise. You will be required to maintain a calm and methodical approach to resolving the issue

  • Ready to reach out to clients to set appointments and develop strategies for engagement

  • Above Average skills in the Microsoft Office suite including power point and Excel

  • Excellent skills in verbal communication and written communication

  • Demonstrated ability to present to clients and meet deadlines

  • Experience with public speaking to large groups comfortably

  • Ability to travel up to 30%

Knowledge/Skills/Abilities should include

  • Bachelor’s degree or better in marketing, health services, business or related field

  • 8+ years of B2B and B2C Marketing expertise, Account Management, and/or other relevant experience

  • Independent self-starter and ability to work within a fast-paced team environment

  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level

  • Experience delivering marketing campaigns and client focused solutions based on customer needs

  • Proven ability to manage multiple projects at a time while paying strict attention to detail

  • Strong listening, negotiation and presentations skills

  • Accountable, proactive and thoughtful with high attention to detail, follow through and strategic problem solving skills

  • Strong public speaking and presentation skills and ability to generate strong external relationships

  • Ability to partner with and earn respect of both Sales and Account Managers

  • Demonstrated experience with integrated print, email, social media, and digital marketing

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.