Cengage Learning Marketing Events Coordinator (Temporary) in Boston, Massachusetts
Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee you will pioneer transforming the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
This is a fulltime temporary role that will go through November 2018.
Are we right for you?
We bring our “A” game, unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, everything we do, we do for the learner.
The Marketing Coordinator is responsible for managing the tactical execution of Direct to Student multi-channel campaign plans that drive awareness of the Cengage Learning brand, create demand, generate qualified leads, improve conversion rates, and drive usage and loyalty.
What You'll Do Here:
Juggle multiple projects in a dynamic, high pressure environment
Optimize campaigns based on results and effectiveness data
Lead cross-functional teams on execution of programs
Operate within a designated project management system and foster cooperation with campaign stakeholders
Identify opportunities for efficiency
Work both independently as well as a member of high performance-output team in a fast-paced, deadline driven environment
Skills You Will Need Here:
Bachelor's degree required
2 years of experience in development and execution of successful B2C integrated marketing campaigns
Project management skills with strong orientation toward execution and implementation
Team player, and comfortable communicating with cross-functional leaders
Strong listening and probing skills to interpret needs effectively
Professionalism balanced with a fun attitude and sense of humor
High performing, high energy self-starter
Readily adaptable to changing market and organizational requirements
Mix of agency and brand-side campaign development experience preferred
Experience managing event logistics
Experience creating and implementing proven seeding, demand creation, lead nurturing and pipeline acceleration programs; Basic knowledge of marketing automation a plus
Experience driving demand for digital products and services a plus
Requisition ID 2018-4893
Job Function Marketing