Cengage Learning Marketing Events Coordinator (Temporary) in Boston, Massachusetts

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Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.

As a Cengage employee you will pioneer transforming the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

This is a fulltime temporary role that will go through November 2018.

Are we right for you?

We bring our “A” game, unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, everything we do, we do for the learner.

The Marketing Coordinator is responsible for managing the tactical execution of Direct to Student multi-channel campaign plans that drive awareness of the Cengage Learning brand, create demand, generate qualified leads, improve conversion rates, and drive usage and loyalty.

What You'll Do Here:

  • Juggle multiple projects in a dynamic, high pressure environment

  • Optimize campaigns based on results and effectiveness data

  • Lead cross-functional teams on execution of programs

  • Operate within a designated project management system and foster cooperation with campaign stakeholders

  • Identify opportunities for efficiency

  • Work both independently as well as a member of high performance-output team in a fast-paced, deadline driven environment

Skills You Will Need Here:

Required

  • Bachelor's degree required

  • 2 years of experience in development and execution of successful B2C integrated marketing campaigns

  • Project management skills with strong orientation toward execution and implementation

  • Team player, and comfortable communicating with cross-functional leaders

  • Strong listening and probing skills to interpret needs effectively

  • Professionalism balanced with a fun attitude and sense of humor

  • High performing, high energy self-starter

  • Readily adaptable to changing market and organizational requirements

Preferred

  • Mix of agency and brand-side campaign development experience preferred

  • Experience managing event logistics

  • Experience creating and implementing proven seeding, demand creation, lead nurturing and pipeline acceleration programs; Basic knowledge of marketing automation a plus

  • Experience driving demand for digital products and services a plus

Requisition ID 2018-4893

Job Function Marketing