MCPHS University Marketing Content and Communications Specialist in Boston, Massachusetts
The Marketing Content and Communications Specialist advances and enhances communications initiatives undertaken by the Marketing Department by collaborating with University departments to support both a demand generation content strategy, that attracts and engages prospective students, alumni and other stakeholders to move through the respective funnel, as well as internal student and staff supported communication initiatives.
This role supports the Senior Content Marketer in driving strategic thought leadership and the conception, development, formulation and dissemination of that content across internal teams, vendors, channels, target markets, and personas.
Collaborates with Senior Content Marketer, Creative Director and other marketing staff members on the ideation of content as well as the composition of articles, briefs, correspondence, and other informational materials that target multiple, diversified external and internal audiences
Supports development, production, and posting of content and communications across social media and website platforms
Participates in web strategy discussions around user experience, structure and engagement supporting content marketing strategy
Uses Google Analytics and web reporting tools to monitor, track and analyze trends
Works with SEO software/tools to develop and execute ongoing SEO strategy and improvements to website content
Provides SEO analysis/reporting and tactical recommendations to optimize website based on SEO best practices, and drive organic traffic
Assists in the oversight of the editorial guidelines so content is consistent with MCPHS’ brand voice, style and tone
Executes proofreading, editing and quality assurance of all marketing communications
Monitors digital marketing trends across all tactics and channels and apply knowledge to increasing engagement and best practices for University branding
Additional responsibilities may be assigned by the supervisor.
Minimum of a Bachelor’s degree in English, Communications, or related degree program
Minimum of 4 years of relevant marketing and communications experience
Experience with at least two writing styles for two production platforms
Excellent Internet-based research skills
Proficient in Microsoft Office suite, especially Word, Excel and PowerPoint
Proven success in meeting deadlines, and ability to accurately project deliverable dates
Demonstrated success in working within a team project environment
Exceptional professional communication and interpersonal skills
Self-motivated; pursues clarification and feedback; attention to detail; drive to completion
MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost ofmedical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit .
Please attach a cover letter and a resume. No phone calls, please. Principals only. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University’s diversity are encouraged to apply.
MCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston’s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset.
Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit .
MCPHS University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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