EY Marketing Assistant Director - Americas Insurance in Boston, Massachusetts
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Marketing Assistant Director – Americas Insurance
As Insurance Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the insurance marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the insurance sector within the Americas.
You will be a critical part of a team that helps the insurance sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities, including the creation and distribution of thought leadership content and marketing collateral, event management and execution, use of digital and social media marketing, etc.
Your Key Responsibilities
Collaborate with insurance leadership to develop and support integrated, multi-channel marketing programs that align to business issues and the practice’s overall strategy
Manage the development and distribution of thought leadership, both externally and internally using multi-channel approach (thought leadership, proprietary EY events, industry conferences, PR/media relations, social media, digital, paid search, etc.)
Develop and execute effective proprietary EY events (e.g., peer-to-peer network roundtables, seminars, webcasts) and industry events
Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
Skills and attributes for success
Understanding of advanced marketing and communication principles and, ideally, exposure to financial industry marketplace issues
Demonstrate a thorough understanding of digital marketing, including demand generation using marketing automation, paid media, search optimization, etc.
Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects and ability to work under pressure
Ability to cultivate and maintain strong relationships with senior internal stakeholders
Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Align with global marketing teams to inform and activate global campaigns in the Americas
Work independently to resolve challenges while maintaining an active dialogue with all stakeholders
Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
To qualify for the role, you must have
8+ years of marketing and communications experience, with insurance industry and/or professional services experience preferred.
A Bachelor's degree, with a Marketing or Communications major preferred. MBA a plus.
Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
Must be able to articulate complex subject matter in a straightforward, concise, and easily digestible manner for broad audiences
Possesses poise and confidence to professionally interact with all levels of leadership
Ability to oversee significant portions of major or highly complex projects
Stamford - $107,400 - $177,200
Denver - $89,500 - $147,700
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.
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