State of Massachusetts Marketing and Communications Specialist in Boston, Massachusetts

The Children’s Trust (CT) is leading the movement to stop child abuse in Massachusetts. We give parents the tools and resources to build lifelong skills and gain self-confidence to ensure children grow up safe and healthy. Our proven programs reflect a fierce commitment to empowering families at the earliest stages and prove the vicious cycle of reoccurring abuse can be stopped. We are seeking an individual for the Marketing and Communications Specialist position to join our team and help make a difference for children in the Commonwealth of Massachusetts.


The Marketing and Communications Specialist is responsible for the planning and management of various projects and initiatives to increase the organization’s brand awareness and motivate external audiences. The specialist will identify, create, write, and publish engaging content through a variety of channels, including social media, websites, email, and print materials.

As a key member of the marketing unit, this position will also help in the unit’s work developing and implementing a broader marketing and communications strategy. This is a full-time position located in Boston, MA. This position reports to the Marketing and Communications Director.


Within a collaborative team environment, the Specialist will partner with other marketing and communications staff to steward the organization’s brand and express it in the most exciting and effective ways for external audiences. The Specialist contributes to the creation and publication of multi-platform content, and will be accountable for but not limited to the following key responsibilities:

  • Execute integrated marketing and communication strategies based on a shared understanding of the Children’s Trust, including mission and values, as well as brand strategy; key audiences and stakeholders; and communications channels

  • Curate and generate creative, engaging content that meets objectives for multiple audiences, including legislators, donors, program staff and participants, and others

  • Develop and implement a digital media strategy and workplan, to include social media, web, and email, outlining measurable outcomes as part of the overall marketing and communications strategic plan

  • Act as primary creative director and develop content calendar for the Children’s Trust’s social media channels

  • Create and manage digital campaigns and social media ad budget

  • Manage and update,, and any campaign-based websites or landing pages

  • Administer the organization’s email efforts, including email list building and management

  • Write and manage production of the annual report and print newsletters

  • Engage in marketing and promotion of fundraising events and campaigns

  • Monitor engagement with our content and share reports, insights, and recommendations to improve and optimize

  • Continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow team members and program partners


  • Excellent written and oral communication skills; ability to write for different audiences and channels

  • Creativity, goal-orientation, productivity, enthusiasm, and an ability to effectively articulate the mission of the Children’s Trust are essential

  • Ability to work collaboratively as part of a team and build relationships to gather program stories and content

  • Attention to detail and quality at all times

  • Ability to analyze reports, determine business needs, and propose feasible solutions to challenges

  • Experience with web content management systems (Craft preferred), email marketing software (Cvent preferred), Google Analytics and Google Ads

  • Ability to prove ROI across multi-channel campaigns, including digital, print, out-of-home, etc.

  • Experience using data to tell a story that can be communicated internally in an easily digestible way

  • Familiarity with nonprofits and/or social services preferred

Any questions on this job posting may be directed to Meaghan Lazarovich in Human Resources

First consideration will be given to those applicants that apply within the first 14 days.

MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.


I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*

II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*

III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*

*Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.

An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

Job: *Community and Social Services

Organization: *Department of Early Education and Care

Title: Marketing and Communications Specialist

Location: Massachusetts-Boston-55 Court Street

Requisition ID: 1800079I