Thermo Fisher Scientific Market Development Manager in Boston, Massachusetts
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
Location/Division Specific Information
Patheon, by Thermo Fisher Scientific, is transforming the way pharmaceuticals are made. Everything we do is focused on making certain that our client’s molecules can become what they were meant to be—a discovery that can change patients’ lives for the better and make the world healthier, cleaner and safer.
How will you make an impact?
You’ll create demand for Thermo Fisher Patheon CDMO and clinical trial services through effective positioning, messaging, marketing programs and content. You’ll be responsible for market and customer assessments, competitive intelligence, creation of needs-based value propositions and messaging, identifying buyer personas, creation and execution of go-to-marketing strategy and plans, multi-channel programs and in-bound and out-bound tactics that accelerate the buyer journey.
What will you do?
Develop and implement go-to-market strategies and content that differentiate the Thermo Fisher Patheon Pharma Services Group (PSG) brand by providing messaging, content and evidence-based claims for assigned service lines, regions and business units to accelerate the buyer journey
Build effective go-to-market strategies that increase customer acquisition, retention, expansion and penetration by communicating clear value to the target audience, identifying buying windows and managing marketing mix based on buyer’s journey to increase engagement and conversion
Create a multichannel marketing demand generation strategy based on behavioral and attitudinal customer analyses, targeting and segmentation techniques; optimize marketing programs over time with performance-based budget decisions that optimize ROI and promotional spend
Achieve established KPIs and performance metrics to ensure program success within approved budget; accurately forecast budget; monitor and communicate progress; provide insights into corrective actions to improve ROI
Generate market and customer-driven insights ; execute voice of market and customer research to understand customer problems/needs, identify and prioritize customer segments for best-fit solutions, test value propositions and understand buyer behavior, attitudes, usage and value drivers; apply these insights to identify creative openings for differentiation
Secure competitive insights, evaluates marketing program performance, and crafts actionable insights to improve marketing program, channel and tactic effectiveness
Develop and writes marketing content including fact sheets, brochures, case studies, emails, landing and web pages, advertising copy and more to ensure alignment with needs across the buyer journey; secure customer references as needed to build customer referrals
Identify and employ best practices to improve marketing effectiveness and efficiency; manage vendors and collaborate with internal colleagues as needed to achieve program goals on time and on budget
Contribute to thought leadership, press release, events and other plans as needed; lead marquee event strategy ; participate and/or lead cross-functional teams to achieve marketing program goals and objectives
Coordinate with VP Marketing, Director of Market Development and Finance for annual operating plan (AOP) and marketing program budget allocation. Manages and adheres to annual operating marketing program budget as assigned
How will you get here?
- Bachelor’s degree in communications, marketing or other business-related field required. MBA preferred
A minimum of 5 years corporate marketing experience, preferably in a contract drug manufacturing, contract research organization, pharmaceutical, healthcare or other technical field.
Proven experience translating business capabilities and complex technical information into clear, concise and compelling value propositions, positioning, messaging, content, and marketing collateral; proven expertise in customer needs identification and segmentation.
Experience working in a fast-paced, matrixed environment supporting multiple stakeholder groups globally and at all levels simultaneously.
Experience with primary and secondary market research and segmentation techniques.
Knowledge, Skills and Abilities
Exceptional organizational skills and ability to handle multiple projects simultaneously and consistently meet deadlines and achieve budget.
Solution oriented with advanced creativity and problem-solving skills. Strong communication, presentation and persuasion skills.
Excellent writing, positioning, messaging, content and collateral development skills.
Strong project management experience in managing projects from inception to production
Ability to inspire and foster innovation, collaboration, transparency and team effectiveness.
Ability to collaborate and influence across globally matrixed teams.
Confidence and composure to advocate for advancement of marketing initiatives.
Ability to drive functional, technical and operational excellence.
At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
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