Microsoft Corporation Marcom Mgr in Boston, Massachusetts

This field-based marketing communications position provides a dynamic opportunity to work closely with colleagues in sales, technical, product management, and national events to drive highly-targeted engagements that will influence the sales pipeline.

Responsibilities

  • Develop and execute an account-based marketing (ABM) approach for accounts within a Microsoft Enterprise Operating Unit (EOU) to land all four sales plays (Modern Workplace, Business Applications, Infrastructure & Cloud and Data & AI) with 100% of the accounts through standard engines and programs

  • Identify customer Buying Committee and increase known contacts in those roles to drive broader engagement with the customer

  • Review scorecard forecast and pipeline health to direct and adjust marketing execution for optimized performance

  • Represent landed marketing activity and resources for seller action; communicate customer insights from marketing investment and consumption of marketing programs.

  • Ensure strong connection between marketing calls-to-action and sales follow-up that drives net-new opportunities and velocity

  • Execute marketing programs as part of iterative multi-touch campaigns aligned with local sales priorities, including coordinating activities such as roundtables and customer briefings

  • Measuring results: Regularly evaluate return on marketing investment; participate in analyzing our top deals to help target future marketing; participate in monthly business reviews

  • Opting-in to available activities for national and worldwide campaigns that reflect local sales priorities

  • Consuming and replicating best practices for content, logistics, and budget

Qualifications

Requirements

  • BS/BA degree

  • Minimum of 5 years work experience in Marketing

Preferred Requirements

  • Consuming and replicating best practices for content, logistics, and budget

  • MBA is a plus.

  • Experience marketing to enterprise accounts using modern marketing tools and account based marketing principles is desired.

  • This position requires demonstrating adaptability, effective collaboration skills, customer obsession, drive for results, key insights that link marketing execution to business outcomes.

  • The ability to learn/share the value proposition of Microsoft’s technical solutions.

  • Travel – 25% of the time in the US.

The preferred location for this position will be out of the Microsoft office in Chevy Chase MD (Washington DC area), but may also be located in the Microsoft office located in Boston or Philadelphia.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to askstaff@microsoft.com .