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The LEGO Group Manager, Social Media and Content Analyst (Temporary Assignment) in Boston, Massachusetts

Manager, Social Media and Content Analyst (Temporary Assignment)

  • Location Boston, Massachusetts, United States of America

  • Job ID 0000011853

  • Category Sales, Marketing & Product Management

Job Description

Are you passionate about working with one of the biggest brands in the world and growing the number of kids and adults that our brand impacts?

This meaningful role is critical to ensuring we are meeting the needs of families and consumers through a data driven approach across our social media efforts!

This is a temporary position based on business needs through approximately the end of 2024.

Core Responsibilities

  • Lead social and content analytics for the Americas Newsroom content, and work as part of a cross-functional team with key partners within the AMS Digital Marketing team to grow and engage audiences across the social media ecosystem

  • Deliver timely, relevant, and actionable insights from performance data to identify short-term opportunities for optimizations and influence long term planning for content production and paid amplification efforts

  • Manage the feedback loop between content/channel performance and content creation/channel management and provide recommendations for optimizations across the value chain

  • Drive the AMS Digital Newsroom analytic reports on key performance indicators, audience deep dives, and social sentiment

  • Create and monitor Digital Media and Content KPIs and benchmarks

  • Own and drive social listening for the region to help inform execution across platforms

  • Collaborate with Americas Digital Marketing and larger Americas organization to drive marketing efficiency and effectiveness

  • Lead and collaborate with other performance analysts across the organization for a more multidisciplinary view on content/channel performance.

  • Work with the global Social Media Analyst and other regional leads to share best practices, and help inform global performance standards.

Play your part in our team succeeding

This team is home to social media, content, YouTube, and influencer marketing. We build the brand and drive demand through delivering timely relevant and engaging content across beloved platforms of parents, adults, and kids.

Do you have what it takes?

  • Minimum 5 years in a Social Media Analyst/Content Analytics/Performance Marketing role (Agency experience is a plus!)

  • A comprehensive understanding of the YT platform algorithm, and SEO to drive organic performance

  • Results driven collaborator who excels in relationship building, partner management, teamwork and a data driven approach

  • Desire to drive performance of content and create the best communication for kids and shoppers

  • Previous experience working with SAP

  • Thrives and contributes best within a team setting

  • Bachelor’s degree in an analytical related field preferred, or equivalent experience

  • Background in consumer-packaged goods, family entertainment, gaming or toys preferred

New Location Update

The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.



Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.