Realogy Holdings Corporation Manager, Performance Marketing- RealSure- Remote in Boston, Massachusetts
Manager, Performance Marketing- RealSure- Remote
RealSure is a new way for everyday people to gain access to the financial rewards of home ownership, by making the buying and selling process more enjoyable, certain and consumer-centric.
We are a fast-growing venture that is laser focused on building a real estate platform that will be the great equalizer, giving the average person a way to compete and win in a housing market that is increasingly skewed toward cash buyers and institutional investors.
Launched in October 2019 as a joint venture between Realogy and Home Partners of America (HPA), RealSure is now in rapid expansion as a stand-alone brand. We aim to level the playing field for everyday people by offering them the backing of cash to buy and sell with confidence, the guidance of the most trusted real estate agents on the planet and a suite of tech-enabled tools to create a frictionless experience, from start to finish.
We're relentlessly focused on the consumer experience and are building a team of like-minded, dynamic and ambitious people who share in our belief that everyone deserves a chance to experience the financial and emotional rewards of homeownership.
RealSure is expanding and looking for a dynamic leader for the role of Manager,
Performance Marketing reporting to the VP Performance marketing and media . This seasoned marketer has full funnel experience, deep channel expertise, is analytically driven and will contribute to an industry-leading performance marketing team for RealSure.
This role is 100% remote . We tend to work EST/CT hours, but are flexible and empowering. We will get together monthly for strategic meetings and offsites, rotating between NY/Chicago/LA depending on weather and seasonality. This will require 10% travel (2 days a month).
In this role, you will have a chance to create a measurable impact to our business by delivering a cohesive strategy for your channel(s) or products.
Contribute to the development of a paid media strategy for one or more channels or products while owning the media plan execution and optimizations for those channels in conjunction with agency partners.
Meet or exceed KPIs and targets. Responsible for working and non-working budget allocations that enable marketing strategies.
Participate in a test and learn culture within RealSure.
Collaborate with important stakeholders across Performance marketing and media, brand marketing analytics, and product marketing.
Cultivate strong, impactful and effective relationships with key vendor partners. Present briefings that clearly define goals and measurable outcomes.
Gather actionable insights through data.
Communicate weekly updates, progress reports, timelines, and results to company partners (such as Product Marketing and Creative).
What you bring:
Bachelor’s Degree in Arts/Sciences (BA/BS) required.
Minimum of 5 years of direct experience in digital marketing with at least 1 year ownership of channel or product performance.
Deep channel or platform expertise in 1 or more digital channels.
Experience with budget creation and management (monthly, quarterly and yearly rollup) with proven ability to work more with less and to prioritize projects.
Experience managing both an internal team and agency partners.
Familiarity with different attribution methodologies and measurement approaches (LTV, ROAS) as well as online-to-offline measurement with the ability to provide a strong POV on the optimal ways to measure digital media.
Experience using tools and platforms including Facebook Ads Manager, Google Ads 360 & Bing Ads, Google Search Console, Conductor, or other similar SEO tools.
Strong executive communication and presentation skills with the ability to convey ideas with strong support.
Advanced experience analyzing performance data for optimizations towards typical KPIs.
This position can be performed anywhere except Colorado.
Realogy Brokerage Group
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
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Realogy Holdings Corporation
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