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The LEGO Group Manager, Paid Digital Media (Temporary Assignment) in Boston, Massachusetts

Manager, Paid Digital Media (Temporary Assignment)

  • Location Boston, Massachusetts, United States of America

  • Job ID 0000011850

  • Category Sales, Marketing & Product Management

Job Description

We are looking for someone who would love to harness in-depth Paid media expertise to build meaningful relationships with audiences in the Americas for one of the most loved brands.

This role is key to ensuring we are effectively implementing and using Paid media within the social and influencer space to further engagement with families, adults and kids!

This is a temporary position based on business needs through approximately the end of 2024.

Core Responsibilities

  • Own the Paid media strategy across social media and YouTube activity, and integrate with organic activity to ensure a holistic approach for content developed within the Americas Newsroom, alongside the Americas social media and YouTube leads

  • Run test and learn campaigns integrating innovative technologies and groundbreaking Paid executions, and lead embedding news solutions and processes

  • Drive Paid best practices within our content development cycle to ensure content is optimized for performance

  • Partner with LEGO Retail, eCommerce Center of Excellence and local Brand Managers to deliver powerful full funnel campaigns

  • Manage the relationship with our media agency partners, championing best practices, improving processes and delivering efficient Paid campaigns

  • Driven harmony and collaboration with local Brand and Digital Managers, ensure efficient and consistent execution in the region

  • Serve as the voice of the Americas region from a Paid media lens during Regional and global discussions in the Paid media space

Play your part in our team succeeding

This team is home to social media, content, YouTube, and influencer marketing. We build the brand and drive demand through delivering timely relevant and engaging content across beloved platforms of parents, adults, and kids.

Do you have what it takes?

  • Minimum 5 years of experience within the Paid media space and/or performance marketing

  • Minimum 3 years of focus on social media and YouTube; knowledge of adult and kids Paid media space preferred

  • Mastery of social media and content marketing across platforms

  • Strong background in Paid social, with comprehensive knowledge of Paid strategy and proven experience in partnering with media agencies, or working within a media agency

  • Understanding and proven track record of driving content marketing within the YouTube platform, with comprehensive knowledge of the Organic and Paid relationship within the platform

  • Deep grasp of channel measurement, relevant tools, and ability to connect digital metrics with overall marketing and business objectives

  • Experience delivering effective social content and negotiating impactful collaborations cross-functionally

  • Bachelor’s degree within Marketing or Media preferred or equivalent experience

  • Background in consumer packaged goods, family entertainment, gaming or toys preferred

  • Proficient in Spanish, is a plus!

New Location Update

The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.



Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.