Job Information
AMP Agency Manager, Data Strategy & Programmatic in Boston, Massachusetts
Manager, Data Strategy & Programmatic
AMP Agency ? named one of AdWeek?s 100 Fastest Growing Agencies? is looking for a Manager, Data Strategy & Programmatic to join our growing team!
The Manager of Data Strategy & Programmatic is an exciting opportunity for a data obsessed digital marketer. This position will work alongside the Director & Associate Director of Data Strategy to develop programmatic & audience strategies on behalf of AMP?s clients. This will be a data-focused role that involves working closely with clients & internal teams; ranging from data strategy, data onboarding, audience analytics, dynamic creative strategy, and performance media optimization.
The Manager of Data Strategy & Programmatic will work with clients and our Media Planning teams to create audience targeting strategies across platforms. They will also play an essential role in standing up dynamic creative & audience targeting logic for AMP?s client roster. The Data Strategy Team is a core component in ensuring we execute & bring to life a customer centric approach on behalf of our clients. The Manager of Data Strategy & Programmatic is a champion of programmatic media and data driven marketing. They will serve as the expert within the Agency on audience activation and programmatic capabilities across clients.
Responsibilities:
Manage data platforms alongside the client?s marketing operations team; inclusive of CDP, DMP, and DCO platforms
Meet with external vendors and partners in the space to broker relationships on behalf of clients
Analyze audience trends and performance alongside the analytics & media teams for campaign targeting refinement
Extract insights and conduct persona research that can be translated to clients and internal teams for marketing enhancements
Operate at the forefront of data driven marketing and media with an understanding of the current landscape and an eye towards future changes including platform changes, privacy, and data utilization changes
In conjunction with the Director and Associate Director of Data Strategy, pioneer the agencies position on data driven targeting and personalization in both media and creative
Requirements:
2-4 years of digital media experience, with a strong background in Programmatic & AdTech
Programmatic Expert with hands on experience in trading platforms
Data Driven Marketing champion with a passion for delivering excellence on behalf of clients
DMP, CDP, CRM experience is a plus
Strong understanding of media analytics
Ability to translate data into digestible & actionable insights, and explain even the most complex strategies & technology in layman's terms
Able to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment
Knowledge and expertise of ad serving and tracking platforms such as DCM/DV360, GA360, and DCO partners
Proficiency in Excel required
Bachelor?s Degree or bootcamp certification with demonstrable focus on data systems.
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, LA and Seattle. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.