Penn Foster Manager, Conversion Rate Optimization (CRO) in Boston, Massachusetts
The Manager, CRO will lead a cross functional team to drive conversion and optimal user experience for our future students. They are responsible for and oversee the development, management, and measurement of the marketing testing roadmap that will deliver and promote data-driven Insights and best practices to our business.
Essential Job Functions:
Lead Penn Foster's testing practice that consists of multiple tests running across different marketing channels in order to remove points of friction along our customers journey and increase customer engagement and conversion.
Manage a testing roadmap that consists of multiple brands, marketing channels and web experiences.
Create testing plans that have a strong hypothesis and document goals and outcomes that are expected so that we can accurately measure tests without confirmation bias.
Partner with web developers and landing page specialists to design and modify current web experiences.
Partner with our analytics team to build test recaps that strongly communicate the business story behind the data and further a culture of data-driven decision making.
Collaborate with the web and product teams to roll out winning tests across our ecosystems
Knowledge, Skills, Abilities:
4+ years of experience managing A/B testing, multivariate testing, optimizations, and web analytics.
Strong project management abilities and able to organize and prioritize multiple goals under tight deadlines.
Ability to think on your feet and provide solutions to performance challenges in a market and environment that changes constantly.
Well-honed presentation and communication skills with senior audiences.
High level of autonomy and self-motivation.
Equal Employment Opportunity:
At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We encourage underrepresented groups to apply. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.
At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.
What We Offer:
We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.
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