Accenture Life Sciences Marketing Transformation Manager in Boston, Massachusetts
We areThe Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive (http://https://www.accenture.com/us-en/about/accenture-interactive-index)
You are:If you are passionate about creating or enabling the best experiences for Patients and HCPs, we want to meet you. If you relish delivering business and aiding clients in the life sciences industry to transform their marketing and digital organizations, we want to meet you! There is never a typical day at Accenture Interactive, that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with the client to bring ideas and innovation for customer relationships, digital marketing, ecommerce, and omni-channel solutions. You will aid our clients to transform their commercial organizations, including marketing, brand, IT and business organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value. You will also be responsible for helping to drive new ideas with the client and ensure client value and ability to execute are front and center. You’ll engage in projects that design and stand up/activate Accenture’s agency and management consulting services. You’ll lead strategic engagements with our life sciences clients that encompass a wide range of activities, including assessments, strategic digital agenda, improved ways of working and roadmaps to provide recommendations, understanding both industry best practices and client business objectives. You have the opportunity to make an impact into the lives of people!
The work:- Rethinking how our Life Science clients communicate with and market to their customers (HCPs, Patients, Caregivers), and how their organizations need to adapt to serve that vision and unlock value for our clients- Developing new operating models and organizational structures for our clients that encompass talent, ways of working, technology and governance within and across marketing and the intersections with sales, IT, customer experiences organizations in order to unlock value and meet desired business outcomes in the life sciences industry- Lead the charge with teams to adapt new these new commercial operating models and new marketing capabilities through change management, training, communication plans, and roll-out plans, in a regulated environment- Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated commercial performance and operations, and designing roadmaps, organizations, and operations to deliver this- Working with a broad team to innovate and build industry leading digital solutions, while being inspired by other industries- Identifying ineffectiveness and areas of opportunity within a client’s commercial organization and determining strategic implications. Defining detailed plans, inclusive of people, process, and technology, to generate improvements- Leverage knowledge of marketing strategy, brand and campaign operations and sales to develop and implement plans and approaches. Enable client teams to operate in a “new way of working”- Engaging with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives- Supporting new business opportunities through client relationship development, pitches, and RFP responses- Work with Accenture Interactive Industry leadership teams to develop and deliver new business through trust and value-led relationships with the key client stakeholders responsible for digital initiatives and play the role of a trusted advisor- Be a thought-leader in marketing challenges to orchestrate and operate in new ways, including Agile Marketing, Legal/Medical/Regular Transformation, Content Innovation, to excel beyond industry standards
Here’s what you need:- Minimum 6 years of commercial (marketing / marketing operations, sales experience with integrated CRM, direct-response and/or data-driven marketing, specifically in the Life Sciences- At least 6 years working knowledge of tools that Life Science commercial organizations use – Veeva, Adobe, SFDC, etc.- At least 3 years of consulting, as a marketing strategist or defining process and organizational design solutions in a business environment- At least 3 years in a leadership capacity defining strategies and plans that improve and grow business outcomes- Minimum 5 years of professional services in digital business, and digital marketing consulting to include developing large-scale strategy for global solutions for Fortune 500 clients, including requirements definition and implementation- Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points if:
Core management consulting skills including:
Strategic skills: strong critical thinker, ability to identify opportunities and architect solutions, and clearly communicate strategic ideas in a clear, simple manner
Understanding of new product launches and the associated processes for planning to execution
Subject matter expertise in specific TAs: oncology, diabetes, immunology, etc.
Subject matter expert in integrated marketing operations and processes with expertise in designing and understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels
Experience leading and facilitating working sessions, workshops, business development efforts and constructing long term plans for how we develop marketing operating model capabilities and services
Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts -- listening to the needs of the customer and transforming it into a solution
Proven experience architecting, implementing, and managing organizational change
Experience and knowledge of organizational design principles and strategy and architecting and implementing organizational change
Experience designing, developing and implementing marketing process and rolling out new organizational capabilities / teams to generate improved business results
Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices
Proven track record of growing revenue streams within/at global large-enterprise organizations; experience as part of a business development team
Ability to establish and grow long term trusted client relationships over time. Being the” go to “person whom the client trusts
Self-starter with strong organizational skills
Willingness to learn new things, innovate and grow
Able to collaborate across disciplines, teams, and organizational lines
Understanding of CRM strategic concepts and services
Demonstrated leadership skills
Executive & Digital Leadership Workshop facilitation
TravelFor now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $99,900 - $168,499 and information on benefits offered is here. (https://www.accenture.com/us-en/careers/your-future-rewards-benefits)
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