Accenture Life Sciences Copywriter in Boston, Massachusetts
Accenture Interactive Life Sciences— a new breed of agency that believes that better experiences lead to better health. Our team focuses on creating experiences that empower people to take greater ownership of their health and improve the pathway to care for patients, caregivers and healthcare professionals.
Join our team of curious and collaborative life sciences strategists, creatives, experience designers, technologists, and data scientists to drive customer success and business results globally at scale. We craft impactful marketing activations inside world-class customer experiences by focusing on driving brand and demand across every touchpoint. If you’re passionate about audience and content strategies, websites, portals and engagement platforms, creative campaigns and lifecycle marketing and more – and have expertise in creating content for the life sciences sector, join us. In combination with all other Accenture Interactive groups, we are “The Experience Agency” Visit us at: www.accenture.com/accentureinteractive
A copy writer that wants to be part of a team responsible for getting patients and providers to take action. Write the shortest, clearest, most compelling content that will capture interest and build trust. Additionally, this person will have familiarity with developing content for regulated industries – ideally life sciences or health sector. Collaborate with Visual Designers and Performance Marketers to take our content to the next level and grow engagement numbers. Listen deeply. Be creative. Execute.
If you have a passion for making a difference in patients’ lives, and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!
Leverage your love of storytelling to create content in the pharmaceutical and/or Medtech sector that our users love.
Impact a diverse portfolio of content channels, including but not limited to: email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages.
Champion creative and compelling Subject Lines and strong CTAs that have a measurable impact on marketing performance.
Develop content strategy and copy that drives acquisition, engagement, and retention of our users.
Advance research efforts to glean insights into each of our audiences (and segments of our audiences), and leverage this to build user-centered content.
Be endlessly focused on A/B testing to further develop our POV among audiences, content, and messaging.
Monitor online conversation, content channels (provider newsletters, social media communities, etc.) and industry landscape for current trends and opportunities.
Ensure all copy is consistent in terms of style, quality, and tone of voice.
Be partners in crime with visual designers and performance marketers.
Leverage the expertise of the Markets Clinical Operations teams to inform content ideas.
Collaborate closely with Product to ensure a consistent, integrated customer experience.
YOUR EXPERIENCE: Basic Qualifications
2 + years of copywriting experience
Proven success in copywriting to drive action among audiences
Requires familiarity with developing content/copy within regulated industries – ideally pharmaceuticals, MedTech or Healthcare
Has an understanding or interest in engaging Healthcare Professionals and Patient audiences to motivate and drive action and engagement
Experience learning about segments of audiences, and tailoring content to each
Love for writing and storytelling. Demonstrated experience writing both long and short form content (writing samples required - including CTAs, SLs, etc.) across digital channels
Exceptional portfolio that demonstrates conceptual thinking and brand copywriting experience
Bachelor’s degree or equivalent (minimum 12 years) work experience
SET YOURSELF APART: Preferred Qualifications
Bonus points if experienced in Life Sciences creative principles, e.g. MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc
Experience in Oncology, Neurology, Rare Disease, Patient Services, Vaccines or related areas
1 - 2 years of ad agency experience is strongly preferred
Exceptional interpersonal and cross-functional collaboration skills, openness to feedback
Deeply creative. Can make healthcare tech appealing and exciting to busy audiences
A way with words. Short. To the point. Clear. Focused. Descriptive. Inspire action
Demonstrated success delivering multiple projects while balancing competing priorities with tight deadlines in a fast-paced environment; capacity to manage the priorities of multiple stakeholders in a complex and fast-moving environment
WHERE YOU LIVE: Within 90 minutes of an Accenture office
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