GoTo Integrated Campaigns Marketing Manager in Boston, Massachusetts
Where you’ll work: remote, anywhere in the US
Marketing at GoTo
At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.
Your Day to Day
As the Integrated Marketing Campaign Manager, you will:
Collaborate with Product Marketing, Product Management, and Sales to understand our target personas, our product features and usage data, and our product roadmap, using this information to identify untapped opportunities for Marketing to support GoTo’s Customer Expansion targets.
Develop a marketing plan for Customer Expansion (focused on our flagship IT solutions, LogMeIn Rescue and LogMeIn Central) and prioritize campaigns throughout the year based on their estimated impact.
Define new marketing campaign strategies, including the goal, audience, message, journey, budget, and key performance indicators (KPIs) for each campaign.
Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Web, etc.) to assemble innovative tactical plans, craft effective communications, and meet campaign objectives.
Partner with Marketing Ops and Marketing Automation to ingest product usage data into relevant marketing platforms (e.g., Marketo and Pendo) and build automated campaigns for up-sell and cross-sell using owned channels (e.g., Email, In-Product Messaging, Webinar).
Partner with Marketing Analytics to establish performance metrics and measurement cadence for each campaign, recommending campaign optimizations and strategic shifts as appropriate.
What We’re Looking For
As the Integrated Campaign Manager, your background will look like:
4-5 years of general marketing experience (B2B experience preferred) with 3+ years in Customer Marketing or Integrated Marketing
Experience with owning and delivering a marketing-generated revenue target
Strong understanding of campaign strategy, especially audience definition, messaging and content development, journey mapping, budgeting, forecasting, and measurement
Understanding of Salesforce, Tableau, Marketo, and Pendo
Exceptional communication skills (interpersonal, written & verbal)
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Learn More. (https://www.goto.com/company/corporate-responsibility)
Annual Base Salary Range: $61,000.00 - $101,500.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.
- GoTo Jobs