Blue Cross Blue Shield of Massachusetts Health Engagement Specialist in Boston, Massachusetts

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The Health Engagement Specialist (HESp) will assist accounts in the 100-499 fully insured segment, who opted into ahealthyme Rewards program, with engagement of their subscriber population. The HESp will support the account with communications, programmatic related questions and data review. This role will manage a book of business of approximately 200 accounts and will develop and maintain a strong working relationship with key account contacts and stakeholders. (AE, ASC, Broker, etc.) The HESp will review quarterly data to understand the direction in which to drive communication and engagement with the account.

Responsibilities include:

  • Partner with Account Executive support the transition of the account from initial sale to implementation of the ahealthyme Rewards program to ensure seamless program delivery and implementation.

  • Providing e-mail and phone support for the account contacts regarding ahealthyme Rewards account level issues.

  • Managing activities related to challenges, reminders, timelines and communications, and answering challenge related questions.

  • Provide standard touch points based on where an account is in the program and engagement levels (i.e. 1-month post launch, upcoming challenge, quarterly)

  • Proactively working with select accounts for event scheduling, including pulling the previous year’s event details and schedule and conducting outreach for the current year event scheduling. The HESp will be the BCBS point of contact for event logistic calls and questions.

  • Review quarterly reports with clients, as appropriate, to understand current engagement and discuss how to increase or maintain participation.

  • Support account kick-off campaigns by reviewing onsite opportunities to drive initial engagement in program.

  • Responding effectively and efficiently to additional business needs of the account as appropriate.

  • Select wellness event support (scheduling, etc).

  • Proactively keeping up-to-date on current trends in worksite wellness and the health insurance industry.

Qualifications for the Health Engagement Specialist include:

  • Excellent communication skills (verbal, written)

  • Experience with relationship management or sales, including strong business acumen and operational management

  • Flexible and adaptable team player with the ability to work independently within the Health Engagement strategic framework

  • Strong organizational problem solving skills with the ability to coordinate and manage complex projects

  • Expert in utilizing PCs and MS Office

Education/Relevant Experience:

  • BS/BA degree in business, communications or health

  • 3-5 years of related experience

  • Health, Wellness or Service Delivery Experience a plus


LocationBostonTime TypeFull time

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.