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Wayfair Head of Marketing Strategy in Boston, Massachusetts

<p><span style="font-weight: 400;">Our Marketing team drives growth for Wayfair on every major advertising platform. We aren’t your standard marketers: we own the strategy, P&amp;L, and product roadmaps for our portfolio of bleeding-edge and in-house-built marketing and AdTech products. We leverage them to acquire high potential customers and engage them to come back again and again. We have petabytes of first and third party data at our fingertips; what makes us successful is using that data to build algorithms and automated solutions to take our “Zillions thing home” offering and personalize it to each and every customer.</span></p>

<p><strong>What You’ll Do</strong></p>

<p><span style="font-weight: 400;">You will own the P&amp;L strategy and execution for a billion dollar+ marketing channel. Marketing is different here; budgets aren’t set by someone in finance. At Wayfair, channel owners have unlimited budgets to spend on advertising campaigns. You will thus be responsible for setting your own targets for ad spend and revenue/ROI and be health accountable to the CEO for hitting those targets. You will lead a team of 5+ business analysts and managers to develop campaign strategies, launch new campaigns, and optimize your portfolio of campaigns. To do so, you will develop and own a robust campaign testing and product roadmap. You’ll work closely with our in-house Creative team to improve our creative assets and test them using our A/B testing tools. You’ll identify opportunities to optimize your existing campaigns, explore new and innovative ideas, leverage targeting and personalization data from our in-house Data Science teams, and ultimately think like a product owner, developing automated solutions with our AdTech teams to scale your efforts.</span></p>


<p><span style="font-weight: 400;">Responsibilities</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Own billion+ dollar channel, defining and executing against a vision that unlocks&nbsp; the next wave of growth and loyalty across 3-6-12-24 month time windows&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with data science, ad tech, business intelligence, engineering, creative and promotions to convert the strategy into a tactical plan that aggressively takes advantage of product innovation to deliver desired business outcomes</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner with Product leaders to develop a comprehensive vision and roadmap for our homegrown communications platform</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Tightly manage channel and campaign performance across both revenue and costs, reacting quickly to deviations from plan</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Develop a deep understanding of who our customer is, what they want, and how to encourage them to visit and purchase more frequently</span></li>



<p><span style="font-weight: 400;">What you’ll need</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Strong quantitative and analytical skills; comfortable building a robust strategy and story using large data sets</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to think and perform both strategically and tactically, driving and shaping the vision while tightly managing the details</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Dynamic self-starter with high operational acumen and an entrepreneurial mindset looking to make a big impact in a quickly growing organization</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Familiarity with Excel, SQL and Test and Learn practices</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>