Embark Veterinary Growth Marketing Manager, Community and Social in Boston, Massachusetts
Who we are:
Join Embark on our mission to improve the life and longevity of dogs everywhere. Our canine DNA test — the highest-rated, most accurate on the market — enables us to make scientific advances in personalized pet care. Recently named one of the fastest-growing private companies in America by Inc. Magazine (https://www.inc.com/inc5000/2020) , Embark is the only canine genetics company using research-grade technology, which allows us to make new scientific discoveries.
Designed by world leaders in dog genetics in partnership with Cornell University, the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to make personalized care plans based on a dog's unique genetic profile. Embark is also home to the world’s only canine DNA relative finder. No wonder The New York Times (https://www.nytimes.com/wirecutter/reviews/best-dog-dna-test/) recently called Embark’s Breed and Health Kit the best dog DNA test available!
Interested in joining our pack? We are looking for highly motivated and mission-driven employees who will join us as Embark leads the cutting edge of creativity and innovation in the fast-growing consumer genetics space.
About the role:
Are you ready to unite dog lovers around the world and help pet owners give their pups state-of-the-art care? Did you read our company description and already start thinking about how we could go viral on TikTok? Are you ready to lead a team and scale our community of dog lovers, breeders, and vets? We want to hear from you!
As the Growth Marketing Manager, Community and Social, you will be a key leader on the marketing team, reporting to the Senior Director of Content. You’ll manage strategists and coordinators, organizing them to meet ambitious goals around engagement, lead generation, and sales. You will build social campaigns, scale our social media calendars, and create systems for managing and engaging with Embark’s follows across all platforms.
What you’ll do:
Manage a team of social media coordinators, strategists, and community managers.
Lead the development of organic social media campaigns.
Oversee the strategy and creative execution of Embark’s owned social media channels and our testing and expansion into new channels.
Manage a budget to ensure the social media campaigns executed are optimized for sales and lead generation.
Work across our marketing team to make sure our social media and community presence is in line with our overall tone and brand.
Generate, curate, edit, and schedule engaging content for Embark
Collaborate with customer service to ensure consistent communication with our followers on social media
Monitor and report online commentary and public opinion of us on social media
What experiences we’re looking for:
5+ years experience significantly scaling social media accounts, including managing Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok profiles.
Experience managing vibrant online communities of over a million followers for a major consumer-facing brand (or agency experience)
A leader with experience managing a team
An understanding of how social media works and what makes certain brands or accounts successful
Experience in boosting and managing ad spend for owned social media. Familiar with Facebook’s ad platform, Google Analytics, and the testing capabilities of major social media platforms.
Can speak to both consumers and business audiences, and understands how to adjust tone, voice, and strategy across different channels
Interest in working at a fast-paced start-up
Exceptional written and verbal communications skills
Passion for dogs and science a plus
What we can offer:
At Embark, we might be dog lovers, but we’re passionate about people too. We’re committed to building an inclusive culture where all employees can belong and flourish. Here are some of our benefits and perks:
A flexible vacation policy so you can take off the time you need when you need it
Paid maternal and paternal leave (plus paw-ternity leave for new pets)
Every other Friday off each summer
Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
Competitive salaries and equity participation — every employee gets stock options
Fully-stocked office snack bar and regular office events
New iMacs and MacBook Pros, or laptops running Linux
Continuing education, including attending conferences and company-provided resources to help with individual growth and development
Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) .
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