Thermo Fisher Scientific Global Marketing Manager, Flow Consumables in Boston, Massachusetts
Market Development Manager, Flow Cytometry Spectral Reagents
How will you make an impact?
The Global Market Development Manager (GMD) will develop and execute marketing programs for spectral flow cytometry consumables using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.
What will you do?
Develop strategic marketing plans for the spectral flow cytometry consumables and antibody conjugates portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products including those for the Novafluor product brand.
Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team
Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
May perform other related duties as required and/or assigned.
How will you get here?
5+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach
Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Bachelor's degree in Biology, Immunology, Cancer cell biology or related discipline.
Technical knowledge in spectral flow cytometry analysis markets
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Ability to manage complexity of multiple product lines with distinct go to market strategies.
Strong business acumen and customer focus are essential.
Experience with marketing and voice of customer VOC.
A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
Travel may be required
Position may require Covid-19 vaccination and/or routing testing, per client discretion
Master's degree in life sciences discipline, MBA in multichannel or biotech marketing
Thermo Fisher Scientific
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