Alexion Pharmaceuticals Global Market Research and Analytics Lead in Boston, Massachusetts
The Global Insights and Analytics Lead at the Associate Director level informs and influences Alexion global strategy and commercialization by enabling high-quality, evidence-based decision making through market research and analysis. The GIAL is a key role which integrates critical insights from global primary and secondary market research/data to deliver actionable recommendations and drive strategic decisions for both the US and global affiliates. The GIAL works across functions to answer global and regional business questions, profiles business trends, influences R&D and clinical programs, guides asset strategy, and contributes to promotional and marketing content and resource development. This individual interacts with the US, Europe, Japan, Australia/Canada, and Latin America teams.
Job Duties, Scope & Responsibilities
Designs, leads, and executes qualitative and quantitative primary market research projects to address key business questions related to commercial products and/or pipeline assets. Understands business needs and designs a project, including methodology and vendor selection, to provide answers and actionable information to key stakeholders. Leads others to deliver on key projects, while functioning as the subject matter expert on research methodology, project approach, and deliverables required.
Executes projects in a timely manner and within budget. Begins market research process by sourcing appropriate vendors, leading the RFP process, and negotiating to deliver the best work at appropriate cost to Alexion. Maintains ongoing communication with vendors throughout the research process and keeps Alexion stakeholders informed on progress. Presents results and strategic insights, and responsible for analytics of primary and secondary data sets to extract country and region-specific insights to identify issues and trends to better inform decision-making and strategy development.
Demonstrates technical proficiency with a range of primary research methodologies and secondary data analyses techniques. Understands and triangulates primary market research with disease area literature and other operational data to identify inconsistencies and uncover integrated predictive and prescriptive insights.
Serves as the “voice of the customer” to the assigned Therapeutic Area Team(s) and translates "customer/stakeholder learning" into actionable recommendations. Facilitates, challenges, and leads discussions with cross-functional teams regarding implications and relevant recommendations based on those insights generated from primary and secondary research and other analyses. Present materials, defends insights, and makes recommendations to executive management teams.
Acts as an internal knowledge expert and strategic business partner, working collaboratively with respective teams(s) as well as other cross-company and cross-functional partners. Manages complexity, thinks analytically, and allocates time effectively between multiple priorities or therapeutic areas.
Responds to ad hoc requests for key commercial and business insights, delivering material in a succinct and effective manner to fulfill communication needs with internal and external stakeholders with diligent accuracy.
Innovates in market research and analytics using varied techniques and approaches to build enhanced value for commercial partners
Executes all work in an appropriate and compliant manner consistent with the values of the organization, working with internal teams to define and revise procedures and policies as needed.
Skills & Experience
Experience conducting primary and secondary market research in the biopharma industry with HCPs, patients and payers in multiple countries preferred.
Track record of strategic and critical thinking abilities and business acumen.
Demonstrated ability to understand and integrate marketing and science across multiple disease states to be effective. Experienced with clinical data interpretation as well as competitive intelligence.
Ability to listen to and interpret data, synthesizes data into an understandable narrative, and effectively communicates findings to stakeholders. Anticipates key questions and prepares answers in advance.
Ability to assess data from primary and secondary research to mine additional insights.
Strong project management skills.
Excellent oral, written and presentation communication skills.
Working knowledge of statistics and SPSS.
Expertise using Microsoft Office tools including Word, Excel and PowerPoint.
I nforms and recommends critical business direction reflective of the needs of the customer, patient, & healthcare professional uncovered with insights from research.
Delivers insights to align with therapeutic areas goals and objectives on deadline.
Presents clear, concise summary reports or dashboards to senior regional leads and executive teams with recommended actions to modify trends and ensure launch excellence and business growth in light of future competitive market scenarios.
Probes beyond the descriptive insights provided in top-line reports from primary market research to uncover diagnostic insights that explain the ‘why’ behind the reported results.
Influences forecasting and strategic and/or tactical planning initiatives with commercial insights derived from triangulation of primary and secondary sources.
Managing Internal & External Resources
Manages the market research budget and timelines assigned.
Initiates RFPs with multiple vendors and management of vendor selection process.
Uses internal & external secondary data sources to conduct appropriate analyses.
Reviews and assesses market research agencies and data suppliers. This encompasses a variety of agencies such as primary research, secondary data, and forecasting services.
Drafts statement of work documentation to support engagement with healthcare practitioners and patients, and internal compliance and legal review processes.
Manages vendor interactions to ensure results & insights meet mission critical timelines.
Partnering & Communication
Develops strong partnerships with cross-functional teams – marketing, medical, sales, business analytics, commercial operations and new products groups.
Ensures relevant team members are engaged at key stages of project to ensure that critical business questions are adequately addressed.
Serves as a resource and mentor to guide and/or challenge activities outside assigned scope of work.
Leverages partnerships with regional affiliates to identify best practices in market research and shares these with global affiliates.
Participates and contributes to corporate initiatives beyond assigned responsibilities.
Remains flexible as work responsibilities change based on business needs.
Compliance and Legal Requirements
Ensures work products meet compliance and legal requirements.
Embraces and exemplifies Alexion values with high integrity.
Bachelor’s degree in life science and/or business / marketing
8 years of experience in market research and analytics in healthcare, research /consulting firm, or pharmaceutical/biotech company
Fluency in English, both written and oral, are mandatory requirements; Excellent communication and presentation skills to all levels in the organization.
Ability to travel >25% of time
Credible thinking and performance that earns the respect of R&D, Commercial and Executive management teams.
Ability to lead projects independently and modify vendor’s methodology as appropriate.
Master’s degree in science and/or MBA/PhD degree – marketing, market research, statistics.
Experience with specialty and/or orphan/rare disease therapies.
Experience in hematology, neurology & metabolic diseases.
Experience in a global role.
Fluency in other languages a plus.
Analytics and forecasting skills.
Commercial Analytics and ROI tracking for Marketing programs.
Combination of pre-launch, launch and post-launch experience.
Some opportunities happen only once in a lifetime - like a job where you have the extraordinary opportunity to change lives. At Alexion, such opportunities arise through our unwavering mission to serve patients and families affected by rare diseases. These patients are our guiding star, and we act with integrity, urgency, and discipline because we know their lives are at stake.
Alexion is a global biopharmaceutical company focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines. As a leader in rare diseases for more than 25 years, Alexion has developed and commercializes two approved complement inhibitors to treat patients with paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), as well as the first and only approved complement inhibitor to treat anti-acetylcholine receptor (AchR) antibody-positive generalized myasthenia gravis (gMG) and neuromyelitis optica spectrum disorder (NMOSD). Alexion also has two highly innovative enzyme replacement therapies for patients with life-threatening and ultra-rare metabolic disorders, hypophosphatasia (HPP) and lysosomal acid lipase deficiency (LAL-D) as well as the first and only approved Factor Xa inhibitor reversal agent. In addition, the company is developing several mid-to-late-stage therapies, including a copper-binding agent for Wilson disease, an anti-neonatal Fc receptor (FcRn) antibody for rare Immunoglobulin G (IgG)-mediated diseases and an oral Factor D inhibitor as well as several early-stage therapies, including one for light chain (AL) amyloidosis, a second oral Factor D inhibitor and a third complement inhibitor. Alexion focuses its research efforts on novel molecules and targets in the complement cascade and its development efforts on the core therapeutic areas of hematology, nephrology, neurology, metabolic disorders and cardiology. Headquartered in Boston, Massachusetts, Alexion has offices around the globe and serves patients in more than 50 countries. Further information about Alexion can be found at: www.alexion.com.
As a leading employer in our industry, Alexion is proud to offer a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, relocation assistance and much more.