Thermo Fisher Scientific Global Market Development Manager, Spectral Cell Sorter in Boston, Massachusetts
Market Development Manager, Spectral Cell Sorter
The Global Market Development Manager (GMD) will develop and execute marketing programs for spectral cell sorting instrument using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.
Develop strategic marketing plans for the spectral cell sorter instruments portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products including those for the Novafluor product brand.
Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team
Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
May perform other related duties as required and/or assigned.
5+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach
Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Master's degree in Biology, Immunology, Cancer cell biology or related discipline, PhD preferred.
Technical knowledge in spectral cell sorting markets
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Ability to manage complexity of multiple product lines with distinct go to market strategies.
Strong business acumen and customer focus are essential.
Experience with marketing and voice of customer VOC.
A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
Travel may be required.
PhD in life sciences discipline, MBA in multichannel or biotech marketing
*May be remote for the ideal candidate
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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