Danaher Corporation Global Inbound Marketing Manager in Boston, Massachusetts
Wondering what’s within IDBS?
Take a closer look.
Join a team where you can be heard, be supported, and always be yourself. At IDBS a Danaher company, we’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. At first glance, you will see we are dedicated to advancing and optimizing the laboratory to move science and health care forward for more than 80 years. Look again and see we're invested in you and give the ability to build career, be creative, and try new things with the support needed to be successful.
Find the Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) , which makes everything possible. You will also see a company that investors trust—our culture of continuous improvement has helped us outperform the S&P 500 by more than 5,000% over the past 25 years.
And no matter where you look at IDBS, at the heart of what we do, you’ll witness our shared purpose—helping realize life’s potential—in action. Our work helps improve millions of lives.
We hope you’ll see yourself here, too.
What you find at IDBS —and within yourself — might just change the world!
IDBS is a leading global provider of sophisticated software for research and development (R&D) organizations to securely capture, manage, share and exploit structured and unstructured data.
The Inbound Marketing Manager drives the marketing funnel and executes campaign strategies that increases product sales and global brand awareness. This role plays a vital role in enabling IDBS’s customers to realize the maximum value and benefit from our software solutions.
This position is an integral part of the marketing team and will be located in Boston, MA. At IDBS, our customers around the globe trust us with their data, their business and their success, and we enable them to get back to what they do best: science!
If you thrive in a results oriented, fast-paced role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:
Lead programs for new content creation (to write and produce various types of downloadable content and blog regularly)
In charge of the strategy for attracting website traffic by crafting shareable content appropriate for specific networks to spread both our brand and our content.
Responsible for creating, growing, and converting leads into qualified opportunities
Build rich content/editorial calendar that attracts a qualified audience (including blog posts, collaterals, eBooks, webinars)
Partner with the sales team to define and implement effective targeting and bring together input to drive product improvements and marketing decisions.
Optimize our marketing automation and lead nurturing process.
Establish closed-loop analytics to optimize inbound marketing activity turned into customers to expand our company’s digital footprint, awareness, subscribers, and leads.
Coordinate meetings and trade shows by identifying, assembling, and defining requirements; establishing contacts; developing schedules and handling mailing lists.
The essential requirements of the job include:
Bachelor’s degree with a minimum of 5 years’ experience or a master’s with a minimum of 3 years’ experience
Proven experience in product marketing (including campaigns, new product launches, Go to Market tactics), communications program management, domestic and international marketing, or combination with sales.
Knowledge of Salesforce tool (Reports, Campaigns, Dashboards, List imports, cleaning data) and Pardot (Campaigns, Forms, developing Landing pages).
Knowledge in Analytics (Google Analytics, Google Tag Manager, Hotjar)
Ability to travel 10% Travel
It would be a plus if you also possess previous experience in:
- Relevant life sciences/pharmaceutical industry
IDBS offers a broad array of comprehensive, competitive benefit programs that add value to associates’ and their families’ lives. Whether it’s a health care program, paid time off, or 401K savings plans our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com. We believe you’ll like what you see.
IDBS is a proud operating company under the Life Sciences division of Danaher Corporation. Please visit https://www.idbs.com/about/
We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that’s why we’re taking concrete steps to ensure that we’re fostering an inclusive and engaging workplace for our team. If you’d like to learn more, read stories from our associates on our Careers Blog (https://jobs.danaher.com/global/en/blog) or contact one of our recruiters.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
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